Green production, brand enhancement

Building a brand, creating a position in the market

The story of brand building , enhancing brand value as well as converting production models and processes appropriately, towards green production is increasingly being paid attention to by enterprises and production and business establishments in the province, especially in the context of an economy with great openness and deep and wide international integration.

In today's increasingly competitive environment, if a business only strives to improve product quality or compete on price, it is not enough. To create a sustainable competitive advantage, in addition to factors such as product quality, price, distribution channels and communication, businesses must focus on building a brand towards green production, flexibility in production, suitable for the high demands of the market for sustainable development. With a brand, the business's products will be remembered and trusted by customers.

According to Deputy Director of the Department of Industry and Trade - Chau Thi Le, strong enterprises must be enterprises that own strong brands. In other words, in addition to a suitable production structure, enterprises must create their own brands. Building a brand cannot be done in just a few years but must take a long time.

To have a strong brand, businesses need to clearly understand the importance of branding. Brand building needs to be done systematically, with the right process, method, consistency and flexibility. From there, the brand will bring results, have value and a sustainable position in the market.

Operating in Duc Hoa district since 2008, Dai Dung II High-Tech Mechanical Joint Stock Company has gradually affirmed its brand and found a solid position in the market. The main business of the Company is manufacturing, supplying and assembling pre-engineered steel frames and steel structures.

The Company's brand has reached beyond Vietnam to many countries around the world such as the US, Australia, Japan, Taiwan, the Middle East, etc. On average, each year, the Company exports about 16,000 tons, in the first 9 months of 2024 alone, it exported 10,000 tons; creating jobs for about 1,000 workers.

To achieve business results, in addition to approaching and searching for markets, the Company also focuses on transforming production processes, applying advanced, environmentally friendly technologies during operations, creating product lines with its own brand, quality and reducing environmental impact.

The brand of Dai Dung II High-Tech Mechanical Joint Stock Company (Duc Hoa district) has reached out of Vietnam and to many countries in the world such as the US, Australia, Japan, Taiwan, the Middle East,...

Vice Chairman of the Board of Directors of Dai Dung II High-Tech Mechanical Joint Stock Company - Trinh Minh Hung said: "When completed and launched on the market, the Company's product lines are competitive in terms of design, quality as well as factors related to green, clean, environmentally friendly production, meeting the standards of local exporting countries.

The company has gradually built up its brand and reputation for its product lines and has been accepted by many markets. In the current and upcoming period, the world situation has a great impact as well as the trend of green and clean products, requiring the company to adjust its strategy accordingly.

We invest in modern, advanced machinery and equipment in production; at the same time, coordinate with units to recruit skilled technical workers to meet the requirements and nature of the work.

However, the company recommends that the local authorities support labor issues or have a mechanism to coordinate training of human resources to meet requirements because currently recruiting skilled workers is relatively difficult.

Enterprises are transforming appropriately, aiming for green production, creating branded product lines when entering the market (In the photo: Viet Pharmaceutical Joint Stock Company (Thu Thua district) invests in machinery, applying science and technology in production)

Viet Pharmaceutical Joint Stock Company (Thu Thua district) is proactive and flexible in production and business, aiming for green and clean production to suit the current stage as well as the future. The production process strictly complies with regulations and standards in the field of pharmaceutical and drug production and is closed from raw material area, production to product sale to the market.

According to the representative of Viet Pharmaceutical Joint Stock Company - Pham Quoc Khanh, the Company has signed a contract with farmers to implement the raw material area in My An commune, Thu Thua district with an area of 4 hectares according to the set standards. During the production process, the Company has converted appropriately, invested in advanced machinery and equipment and gradually built its brand to affirm its position in the market.

Each year, the company supplies about 2.5-3 million products to the market. The company promotes digital transformation in its operations, uses renewable energy and clean energy for production, meeting market standards. In the coming time, the company plans to expand its scale, survey and build a clean raw material area in Kien Tuong town (10 hectares) and promote the search for export markets.

Support brand enhancement through many activities

To meet the increasing demand and affirm their position in the market, production facility owners and enterprises not only need to innovate and improve quality, design, image, service, etc., but also need to have a strategy to build and develop brands for their products. The province has implemented many policies to support enterprises in each industry and locality to contribute to improving the competitiveness and brand value of enterprises. Many programs implemented in the past have received attention and positive evaluation from enterprises, such as supporting enterprises to innovate machinery, apply science and technology, the One Commune One Product (OCOP) Program, supporting enterprises to register intellectual property, trademarks, connect, support to put products on e-commerce platforms, etc., contributing to supporting enterprises to improve quality, competitiveness in general and build and develop brands in particular. Long An has many products that have won over consumers, in which many products and major brands of the province are popular.

The province regularly supports businesses in connecting to find markets as well as enhancing product brand value.

The Provincial People's Committee implements policies of the Government and the Ministry of Industry and Trade related to fields and sectors to promote trade and consumption of goods in the province through industrial promotion, trade promotion, and e-commerce programs; coordinates to welcome foreign business delegations to survey and develop trade. Trade promotion activities focus on domestic market development and foreign trade activities.

The province connects the consumption of goods to the distribution channels of provinces and cities in the country, especially Ho Chi Minh City, through the program of connecting supply and demand, stabilizing the market, promoting trade, etc., in which, maintaining regular distribution to the system of Co.op Mart, Go, San Ha, Tu Son supermarket, wholesale markets, collective kitchens, etc. The province organizes and creates conditions for enterprises to organize trade fairs to promote and promote the consumption of agricultural products of the province; regularly supports enterprises to participate in trade promotion activities, connecting trade to develop the market.

Currently, the province's main products and commodities focus on agricultural products (rice, dragon fruit, lemon, banana, jackfruit, etc.), processed agricultural products, textiles, footwear, mechanics, and steel, which are present in 110 countries, regions, and territories in the world market with the participation of about 900 import-export enterprises in the province.

Ms. Chau Thi Le informed: “In the coming time, the Department will continue to maintain the activities and solutions that have been implemented; at the same time, innovate, combine many forms, promote activities, coordinate to support the organization of building and developing brands for enterprises; promote trade, promote e-commerce, online connection; maximize the Zalo group for trade between provinces, Zalo Provincial Business Association, Zalo Long An compatriots,... to promote and connect consumption; introduce agricultural products to the platforms Postmart, Voso, Lazada, Tiki, Sendo,... contributing to raising the level of products and promoting brands.

In addition, local enterprises need to proactively prepare for the digital transformation process, bringing goods to domestic and foreign e-commerce platforms, otherwise they will miss many opportunities to develop the market. When wanting to bring goods to large e-commerce platforms, enterprises need to cultivate and thoroughly study related knowledge, comply with strict requirements and standards; create goods that ensure standards, enhance product brand value for sustainable development"./.

Local businesses need to proactively prepare for digital transformation, bringing goods to domestic and foreign e-commerce platforms, otherwise they will miss many opportunities to develop the market. When wanting to bring goods to large e-commerce platforms, businesses need to cultivate and thoroughly study related knowledge, comply with strict requirements and standards; create goods that ensure standards, enhance product brand value for sustainable development.

Deputy Director of Department of Industry and Trade - Chau Thi Le