Saymee and its 'colorful' journey to conquer Gen Z in 2024

Building a Gen Z-centric ecosystem.

Embracing the growing trend of "gamification," Saymee has taken a bold step by launching a unique play-to-earn application interface specifically for Gen Z. With an eye-catching interface and engaging tasks, young users can freely "grind" to accumulate reward points, which can then be redeemed for gifts, shopping vouchers, and countless other attractive rewards. This ecosystem not only offers a novel telecommunications experience but also serves as a platform connecting the dynamic and creative Gen Z community.

Beyond simply applying gamification mechanisms, Saymee is also a pioneer in developing a complete online customer journey, offering an "all-in-one" experience right on the Saymee app. From purchasing data packages and topping up accounts to participating in promotions and earning points for rewards, everything is easily done with just a few simple steps on the app. Saymee users can enjoy fun activities and receive rewards anytime, anywhere, without having to visit a store.

In addition, in 2024, Saymee also launched the Umee AI chatbot – answering all the questions of Gen Z. Umee AI provides tireless 24/7 customer service with witty and intelligent answers that resonate with Gen Z. Especially, as a mobile network for young people, Saymee constantly innovates and provides products that the digital generation absolutely loves, such as: the Saymee Dzu Spring game, the SpaceMee game, the Mystery Box – unboxing to receive thousands of gifts and exchange vouchers from major brands, Saymee Xập Xình – free music anytime, anywhere, and the new "SAYOF" package providing Office 365 accounts for young people to comfortably study and work online. Furthermore, the features on the Saymee app have also been comprehensively developed to serve the entertainment needs of young people, including features like Cosmic Signals and daily mood checks.

The journey of connecting with Gen Z.

Saymee has always been proactive in connecting with Generation Z through diverse marketing and sales campaigns. To celebrate the New Year, the Gen Z mobile network made a surprise appearance at Landmark 81 with the first playable large-screen billboard in Vietnam. Customers could use their phones as remote controls to participate in the Saymee Spring Festival game directly on the large screen for a chance to win hundreds of valuable prizes. The campaign directly reached 3,000 people at the event and 2.5 million people are online.

Also in 2024, Saymee celebrated its first anniversary with an EDM music event called SAYFEST. The event featured singer MONO and a lineup of incredibly energetic DJs, creating an extremely vibrant atmosphere for nearly 10,000 attendees. Particularly noteworthy was Saymee's unique approach to customer engagement, demonstrating a completely different way of exchanging tickets online by completing game challenges directly on the app, effectively tapping into the psychology of young people.

Simultaneously, Saymee has also gotten closer to students across the country through campaigns implemented directly in schools, such as the "Summer of Passion" campaign and the "Back to School" campaign. These campaigns have reached over 500 schools nationwide, spreading a spirit of dynamism, creativity, and daring to think and act to young people.

And most recently, a rare online intellectual competition between schools nationwide, called "Road to the Top of Saymee," took place on a telecommunications app. With its completely new format, the program created an exciting race, attracting 650 schools to participate.

Empowering Vietnam's creative journey.

2024 marks Saymee's active partnership on Vietnam's creative journey. Gen Z has been involved in a series of high-rated television programs, from "Brotherhood of Overcoming Obstacles 2024" and "Beautiful Sister Riding the Wind 2024" as a strategic partner providing an exclusive voting platform, to "Paradise Island" with attractive sponsorship activities. Saymee has made a prominent appearance and reached tens of millions of fans of all three programs.

In addition, Saymee made a strong impression at the "Brothers Overcoming Thousands of Obstacles 2024" concerts held over two days in Ho Chi Minh City and Hanoi with a series of activities to pamper fans, from giving away concert tickets and exclusive gifts with Anh Tài's autograph to providing a pick-up and drop-off service for fans. The appearance of Anh Tài BB Trần and Neko Lê at the Saymee experience booth further ignited the concert atmosphere, creating unforgettable moments of interaction for fans.

Saymee's impact was so strong that the 25,000 audience members present at the concert on the 1st of the month chanted "Saymee" in unison. Through its "understanding" and "innovation" strategies, Saymee has been asserting its position as a pioneering network provider in connecting and spreading positive values ​​to the community.

Exceptional growth

With continuous efforts to improve products and services and develop a customer-centric approach, Saymee achieved remarkable growth in 2024.

Specifically, Saymee's 2024 revenue increased by 314% compared to 2023, with the number of new subscribers reaching 700,000. The Saymee app recorded nearly 150,000 downloads, while the official website attracted 250,000 visits per month.

Saymee has demonstrated remarkable breakthroughs, affirming its strong appeal to young users. In its next phase of development, Saymee continues to focus on enhancing customer experience while also accelerating technological development to deliver even more "understanding" and "innovative" products and services.

Source: https://thanhnien.vn/saymee-va-hanh-trinh-sac-mau-chinh-phuc-gen-z-trong-nam-2024-185241227173517095.htm