Shopee launches the project "Tinh Hoa Viet Chung Suc" to promote Vietnamese products on digital platforms

Shopee has just officially introduced the project "Quintessence of Vietnam Together" on Shopee Live, with the goal of accompanying local businesses and farmers in promoting typical Vietnamese products.

Shopee Glocal not only connects directly from farm to table, bringing practical value to both sellers and buyers, but also contributes to sustainable economic development in the locality.

The project is the next step of the Tinh Hoa Viet Du Ky 2024 program, bringing a new shopping and entertainment experience, with the participation of many quality Made in Vietnam brands, diverse in product lines. Each broadcast not only inspires business but also spreads creative stories, discovering behind pure Vietnamese products and regional agricultural products.

“The Quintessence of Vietnam Together” is also the first highlight in the Shopee Glocal initiative – a strategy to support digital transformation for local businesses and farmers in Vietnam. With the message “Connecting the Quintessence of Vietnam – Reaching Southeast Asia”, Shopee Glocal provides basic knowledge about e-commerce, along with modern marketing tools to help sellers reach larger markets and gradually expand their business to the ASEAN region.

Mr. Tran Tuan Anh - Director of Shopee Vietnam - emphasized that the project expansion is Shopee's commitment to connecting local values with consumers through e-commerce. This is also a joint effort between the platform, businesses and consumers to honor Vietnamese products and spread the spirit of "Vietnamese people prioritize using Vietnamese products".

BINH LAN

Source: https://www.sggp.org.vn/shopee-ra-mat-du-an-tinh-hoa-viet-chung-suc-thuc-day-san-pham-viet-tren-nen-tang-so-post790541.html