Promoting culture, sports and tourism on TikTok platform

The Department of International Cooperation (Ministry of Culture, Sports and Tourism) and the TikTok platform signed a Memorandum of Understanding on cooperation in communication and promotion of culture, sports and tourism. Photo: BTC

The Memorandum of Understanding between the Department of International Cooperation and the TikTok platform aims to maximize the potential of the digital platform in promoting, introducing and further spreading the cultural values, natural beauty and people of Vietnam, contributing to promoting the domestic tourism industry towards the goal of double-digit GDP growth, contributing to rapid and sustainable development in the era of national development.

One of the highlights of the Memorandum of Understanding is the cooperation of the TikTok platform with the Department of International Cooperation in Vietnam's presence and activities at World EXPOs, first of all, EXPO 2025 Osaka, Kansai, Japan taking place from April 13 to October 13, 2025. Through TikTok's support and coordination, such as building a program with the hashtag #vnworldexpo, inviting Vietnamese and international content creators to visit and produce content about the Vietnam Exhibition House..., images and videos about the Vietnam Exhibition House will be vividly and creatively conveyed and accessible to a wide audience at home and abroad, contributing to increasing Vietnam's recognition at one of the largest global events.

Vietnam Exhibition House at EXPO 2025 Japan attracts many visitors. Photo: Hanoi Moi

Since its opening, the Vietnam Exhibition Hall has always been considered one of the most popular exhibition halls for Japanese visitors at EXPO 2025. The Exhibition Hall welcomes from 7,000 to 9,000 visitors every day, receives many delegations of leaders from Japanese provinces and cities, and is mentioned in dozens of national and local media outlets of the host country...

During the 6-month period of EXPO 2025, Vietnam Exhibition House will regularly coordinate with ministries, departments, branches and localities in the country to organize a series of events and promotional activities, welcome business delegations from Vietnam to visit, exchange and connect with Japanese partners.

Some notable events in the coming time include: Exhibition "President Ho Chi Minh - Symbol of Peace and Friendship" (from May 23 to 25); Vietnam National Brand Week (from May 26 to June 1); Quang Ninh Week at EXPO 2025 (from June 3 to 6); Program to promote and advertise tourism in Quang Nam and Da Nang (from June 9 to 11); Binh Phuoc Week at EXPO 2025 (from June 13 to 16) ...

Speaking at the ceremony, Ms. Nguyen Phuong Hoa, Director of the Department of International Cooperation, General Representative of Vietnam at EXPO 2025 shared: To enhance the effectiveness of communication and promotion, the Department of International Cooperation will coordinate with TikTok to deploy communication campaigns on the platform for events organized by the Ministry of Culture, Sports and Tourism.

At the same time, the two sides will jointly build digital capacity for units and organizations under the Ministry of Culture, Sports and Tourism through training sessions on digital transformation, digital content creation, exploiting the TikTok platform and taking advantage of livestreaming to promote images and increase income effectively and creatively.

TikTok will also support connecting with influential content creators to spread Vietnamese cultural, sports and tourism values, especially activities and events organized by the Ministry of Culture, Sports and Tourism.

Source: https://hanoimoi.vn/tang-cuong-quang-ba-van-hoa-the-thao-va-du-lich-tren-nen-tang-tiktok-702759.html