The training course was delivered by experts in the fields of information technology, marketing and communications from the multinational technology corporation AnyMind Group, Google News Initiative, covering the following topics: Building a solid digital platform; analyzing data and understanding reader behavior; building a sustainable reader development strategy and optimizing content distribution strategy; optimizing advertising revenue; managing access quality and ensuring brand safety.
Trainees training online. Screenshot
At the training class, students and lecturers discussed and resolved problems during the implementation process, and at the same time, proposed practical solutions to ensure website security principles, optimize page interface, and user experience to keep up with the trend of digital transformation of journalism.
Through the training course, students will be equipped, provided with information, in-depth guidance, and digital technology applications for press agencies; develop readers on social networking platforms; increase advertising revenue for websites and multimedia platforms of press agencies in a professional and modern direction.
PV
Source: https://www.congluan.vn/tap-huan-tu-van-chuyen-sau-ve-chuyen-doi-so-bao-chi-cho-tren-300-hoc-vien-post307644.html
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