With the goal of welcoming 11.8 million visitors (accounting for 73.7% of the total number of tourists to Thanh Hoa), Thanh Hoa beach tourism areas are urgently preparing conditions to welcome visitors during the peak summer tourist season of 2025.
Hai Tien - Attractive tourist destination in Thanh Hoa
Located on the coast of Hoang Hoa district, Hai Tien marine eco-tourism area has 116 hotels and motels with 7,400 rooms, meeting 1-3 star standards.
The accommodation system in Hai Tien is quite rich and diverse in types, including high-class hotels, resorts, villas... designed separately, fully equipped, close to nature.
Hai Tien is taking on the appearance of a modern and attractive coastal tourist area, actively contributing to the economic and social development, changing the appearance of the coastal area of Hoang Hoa district.
Since the beginning of April, the number of visitors to Hai Tien beach has been increasing, especially on weekends.
Tourism businesses in Hoang Hoa district are urgently preparing the necessary conditions to restart tourism activities and open to welcome visitors by investing in upgrading, repairing, renovating facilities, training human resources... ready to welcome tourists from all over the country this summer.
In preparation for the 2025 tourist season, Hai Tien Investment and Tourism Company Limited and secondary investors have invested tens of billions of VND in renovating a modern hotel complex including 4 hotel areas from 5-7 floors facing the sea, a luxury villa area with more than 500 3-star standard rooms and a system of quality restaurants and services, contributing to making Hai Tien marine eco-tourism area one of the attractive tourist destinations in Thanh Hoa.
Mr. Le Xuan Thao, Director of Hai Tien Investment and Tourism Limited Company, said that in the 2025 tourist season, the Company will open a 5-star event center with a capacity of 2,000 people, meeting the needs of MICE tourism combined with conference and resort organization.
Right from the beginning of the 2025 tourist season, the enterprise has coordinated with the cultural sector to organize training courses on service skills, environmental protection awareness, food safety and security and safety in tourism services.
The opening ceremony of the Hai Tien Sea Tourism Festival 2025 will take place at the sea square stage of Hai Tien sea tourism area on the evening of April 19 with many attractive activities, imbued with the cultural identity of Hoang Hoa land.
This is also the opening event for the 2025 sea tourism season of Hai Tien and Thanh Hoa, contributing to promoting and attracting tourists to Thanh Hoa.
To successfully organize the festival, create highlights, attract tourists and tourism investment, Hoang Hoa district strengthens propaganda and promotion of tourism potential, history and people here, and the beauty of Hai Tien beach.
The locality has increased the embellishment and sanitation of the environment inside and outside the tourist area, creating a fresh, clean and beautiful landscape and ecological environment, and building a civilized, polite, friendly and hospitable tourism environment.
Accelerate tourist attraction
The coastal city of Sam Son is accelerating its efforts to attract tourists with the exciting opening event of the Sam Son Sea Tourism Festival 2025, scheduled to open on the evening of April 26.
The highlight is the art program with the theme "Sam Son - Aspiration to shine" gathering many leading artists and a brilliant fireworks display.
Sam Son City People's Committee informed that the 2025 Sea Tourism Festival, in addition to the special art program, will also have many attractive cultural and sports activities, lasting before, during and after the festival.
Highlights include the table tennis, badminton, and pickleball tournaments “Sam Son Summer 2025”, the Sam Son Open Cycling Tournament “Brotherhood Cup”, the National Pencak Silat Championship, the National Pickleball Championship, the National Beach Sepak Takraw Championship, and the Sam Son Welcome Marathon.
There are also activities imbued with folk culture such as the Chung cake-Day cake festival, the fishing-rowing festival...
This is an opportunity for Sam Son city to introduce to tourists the positive changes in urban appearance, service quality, and potential for sea tourism development, thereby affirming the position and role of Sam Son in the orientation of becoming a key national tourist city.
During the April 30 holiday, a water music show will take place at Sam Son beach square every night of the week, serving tourists and locals.
The show uses modern German technology with 300 nozzles, creating performances on many themes with eye-catching lighting effects and vivid sound.
Coming to Sam Son this summer, visitors can also experience entertainment services at the Sun World Sam Son complex - the largest outdoor water park in the North with 12 water game complexes spread over 3 sub-areas.
Vice Chairman of the People's Committee of Sam Son City Bui Quoc Dat affirmed that in recent years, the city has invested synchronously in facilities, traffic infrastructure, and many high-class tourist complexes, satisfying the long-term entertainment needs of tourists.
The city is coordinating with tourism businesses to prepare conditions to serve tourists with the best quality in the summer of 2025.
Sam Son aims to welcome 9.68 million visitors in 2025, with tourism revenue estimated at VND21,000 billion.
To aim to become a major tourist center in the country, Thanh Hoa is focusing on "upgrading" high-end products, beach resorts, community eco-tourism, culture-history, and aiming for four-season tourism.
The province focuses on promoting investment in the tourism sector, attracting many strategic investors.
To date, the province has attracted 81 projects, with a total registered capital of about 146,000 billion VND, with many large-scale projects, a synchronous service system, and high quality, aiming to meet the needs of high-end tourists.
Ms. Vuong Thi Hai Yen, Deputy Director of the Department of Culture, Sports and Tourism of Thanh Hoa, said that localities with sea tourism have been promoting and preparing for the opening event of sea tourism, a series of cultural and sports events to serve the people and tourists.
Localities renovate urban areas, ensuring the best conditions for security, order, social safety and other necessary conditions for the peak tourist season.
It is estimated that during the upcoming 5-day holiday, there will be about 1 million visitors to Thanh Hoa; it is expected that this "heat up" will bring an impressive start, creating momentum for the upcoming vibrant summer tourist season./.
Source: https://www.vietnamplus.vn/thanh-hoa-soi-dong-cac-hoat-dong-du-lich-bien-he-nam-2025-post1033751.vnp
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