Vietnam's auto market breaks through

VTV.vn - After a period of stagnation, the Vietnamese automobile market had a spectacular comeback in September 2025 with nearly 31,000 vehicles sold.

According to the latest report from the Vietnam Automobile Manufacturers Association (VAMA), the entire market consumed 30,688 vehicles in September 2025, a sharp increase of 18% compared to the previous month. This figure is not only an optimistic signal showing that purchasing power is returning but also a direct result of massive promotional programs, discounts, and registration fee support launched by dealers to stimulate demand.

Sales of VAMA members in September 2025 reached 30,688 vehicles.

Passenger cars and the "green" trend are on the rise

The main growth driver came from the passenger car segment with 20,559 vehicles delivered to customers, accounting for 67% of the market share and up 19% compared to August. In particular, SUV models continued to affirm their "star" position thanks to meeting the tastes of the urban middle class.

Most notably, hybrid vehicles saw a breakthrough with 1,371 vehicles sold, an impressive growth of 31%. This shows that the electrification trend is increasingly being accepted by Vietnamese consumers, along with the government's policies to encourage emission reduction.

The commercial vehicle segment also recorded positive results with 9,535 vehicles, up 14%, mainly thanks to the 26% growth of the truck line.

Challenges for domestically assembled cars

In terms of origin, completely built-up (CBU) imported vehicles continued to dominate with 16,261 vehicles, up 22%, while domestically assembled vehicles (CKD) reached 14,427 vehicles, up 14%. This difference reflects the challenges that domestic factories face when the cost of imported components and spare parts increases, affecting product prices.

In the first 9 months of 2025, total sales of VAMA members reached 251,000 vehicles, an increase of 11.5% over the same period in 2024. With the current recovery momentum, experts predict that total sales for the year could reach from 280,000 to 290,000 vehicles, equivalent to a growth rate of 8-10% over the previous year.

Experts say that 2026 will be a pivotal time for the race between electric and gasoline vehicles in Vietnam when major car manufacturers simultaneously expand their electrified product portfolios. Consumers will be the biggest beneficiaries with a variety of choices, competitive prices and more attractive support policies, in the context of charging station infrastructure being invested in and expanded.

Source: https://vtv.vn/thi-truong-o-to-viet-nam-but-pha-100251015151636335.htm