Celebrity advertised "special medicine" is not true

The Department of Radio, Television and Electronic Information, Ministry of Culture, Sports and Tourism has just decided to administratively sanction a male editor and a female MC, both for violations in advertising activities. Specifically, due to advertising milk but exaggerating its functions and uses, the male editor was fined a total of 37.5 million VND and the female MC was fined 70 million VND (due to aggravating circumstances). These two characters are both famous people with social influence, so the punishment has attracted quite a lot of public attention. Public opinion agrees with the level of punishment and believes that they will also suffer another "punishment" which is disappointment and loss of trust from the audience who once loved them.

Báo Cần Thơ•10/05/2025

Previously, public opinion was also very interested in the case of two KOLs (people with influence on social networks) who were arrested to investigate the crime of deceiving customers. They advertised a tiny candy with "miraculous" effects, but because it was loved by the public, the number of products they sold was very large. With the involvement of the authorities, the truth is that they deceived customers by selling fraudulent products. In terms of emotions, they deceived their fans with their own greed and selfishness.

Recently, a series of cases of celebrities advertising falsely, exaggeratedly, and exaggerating products have been discovered and made public. Among them, many celebrities who are very "clean" in their private lives, loved and highly appreciated by the audience, have not escaped this "temptation trap". There was a time when anyone who was discovered would apologize, choose to explain or "not know", and then wait for public opinion to calm down, then they would be "whitewashed". But now, the penalties are very severe, and the audience is also paying close attention to the acts of disregarding other people's health and taking advantage of fans' feelings by celebrities. There is a "wave" of closely monitoring celebrity advertising, and if caught just once, that person's career is considered to be seriously affected.

Clearly, the reality from recent incidents shows that the community's participation in monitoring and correcting the situation of artists, celebrities, and KOLs advertising falsely is showing clear results. In addition to being handled according to legal regulations, the community also has its own way of "handling" which is to "boycott" violators and "freeze" falsely advertised products.

Only then will famous people see that each of their actions and words can be a source of inspiration and a mirror for many people, but can also guide and lead many people to deviant and valueless behaviors. From there, they must see their responsibility and self-cultivation in both their career and lifestyle, not trading them for temporary benefits.

It is known that the authorities also have plans to develop additional regulations on restricting the appearance of images in the press, cyberspace, and performing arts stages for artists who violate the Code of Conduct for artists and celebrities in cyberspace, previously issued.

At the regular Government press conference in March 2025, answering reporters' questions about proposed solutions to more strictly manage and control the participation of social influencers in advertising, Mr. Le Hai Binh, Permanent Deputy Minister of the Ministry of Culture, Sports and Tourism, said: The Ministry plans to add a number of specific provisions related to celebrities participating in advertising in the Law on Advertising (amended). Accordingly, those participating in online advertising must be responsible before the law in general and the Law on Advertising in particular regarding the products they advertise.

DUY KHOI

Source: https://baocantho.com.vn/-thuoc-dac-tri-nguoi-noi-tieng-quang-cao-khong-dung-su-that-a186279.html