How does the national brand Vinamilk make its mark in the international market?

As the 6th largest milk brand in the world, Vinamilk continues to be honored as Vietnam National Brand 2024 this year. This is also the 16th consecutive year Vinamilk has held this title.

Mr. Le Hoang Minh, production executive director, representing the company, received the National Brand Cup 2024 - Photo: VN

Present in 62 markets across 5 continents

Presently Now, the export market of Vinamilk is very large. From 42 markets in 2010 to now, it has increased to 62 markets in all 5 continents. Total accumulated export revenue reached more than 3.4 billion USD , with nearly 400 products including powdered milk, fresh milk, yogurt, condensed milk...

Many experts assess that this result shows the great efforts of enterprises in bringing the Vietnamese national brand to the international level.

This reality has brought many outstanding business results in the past 2 years, the company was once again honored as National Brand 2024 (2024 - 2026 period).

This is the only unit in the dairy industry to have held this title for 16 consecutive years. In addition, internationally, the company is also ranked 6th in the world's most valuable dairy brand and the most valuable food brand in ASEAN.

Vinamilk has 10 national brand brands, more than half of which are key export products, including: Dielac, Sure Prevent Gold, 100% sterilized fresh milk, Ong Tho, Ngoi Sao Phuong Nam, Vinamilk yogurt and Probi drinking yogurt. This group of brands alone contributes up to 90% of the company's total annual export turnover.

"In 2023, the company will comprehensively renew its brand identity. And not just the brand, Vinamilk is innovating in many aspects, including digital transformation and green transformation. This will take the brand further on a new journey, contributing to the development of the national brand in general.

Vinamilk aims to make international consumers perceive Vietnamese products and brands as creative, unique and high-quality," said Mr. Le Hoang Minh, executive director of production and representative of the company.

Leading the way for green economy

The representative of the Ministry of Industry and Trade assessed that enterprises with products achieving the National Brand are the driving force for the green development trend and green economy. Vinamilk is not outside this view.

Preparing for sustainable development, the company implements practices from production in factories and farms to consumption and community activities.

The system of 14 domestic factories meeting many international standards and green manufacturing practices helps the company meet the increasingly high criteria of many export markets - Photo: VN

These strategies were systematized and standardized according to international practices when the enterprise published the Sustainable Development report in 2012 (at a time when Vietnam did not have mandatory regulations on preparing and publishing this report).

Another milestone in Vinamilk's sustainable development is the announcement of its goal of achieving net zero emissions by 2050. To date, the company has had the first three units achieve carbon neutrality according to the international standard PAS2060:2024.

And the company is also the first representative of Vietnam to participate in the global dairy industry initiative on Net Zero; ranked in the top 5 most sustainable dairy brands globally and leading in Vietnam.

These factors help the company overcome barriers requiring businesses to be "green" in exporting, meeting the world's sustainable development trends such as environmental protection, reducing greenhouse gas emissions, etc.

Source: https://tuoitre.vn/thuong-hieu-quoc-gia-vinamilk-ghi-dau-an-o-thi-truong-quoc-te-ra-sao-20241105123920777.htm