The objective of the program is to effectively implement the content of the Tourism Development Stimulus Program in 2025 of the Ministry of Culture, Sports and Tourism; contribute to accelerating the completion of the target of welcoming and serving 22-23 million international tourists and 120-130 million domestic tourists in accordance with the direction in Resolution No. 25/NQ-CP dated February 5, 2025 of the Government on growth targets of industries, sectors and localities to ensure the national growth target in 2025 reaches 8% or more.
The Ministry of Culture, Sports and Tourism approved the Outline "Organizing a program to introduce Vietnamese tourism and connect businesses in the Russian market" (Photo: Embassy of Vietnam in the Russian Federation)
Introduce the natural and human beauty of Vietnam in general and Hue city in particular on the occasion of Hue National Tourism Year 2025; maintain and strengthen the image and position the Vietnamese tourism brand as safe, friendly, attractive, capable of meeting new market requirements and high-end market segments including the Russian market; enhance the competitiveness of Vietnamese tourism in the international market.
Opening a new chapter to continue promoting Vietnam-Russia tourism cooperation
Promote bilateral cooperation and tourism policies. Call for investment and cooperation in the fields of hotels, resorts, restaurants, and tourism services. Create opportunities and favorable conditions for Vietnamese tourism businesses to exploit the key market of the Russian Federation through meetings, connections, negotiations, cooperation promotion, and signing between businesses of the two countries, promoting the exchange of visitors between Vietnam and Russia.
Coordinate with Vietnamese and international airlines to restore/open new direct flights, increasing Russian tourists' access to key tourist destinations in Vietnam. At the same time, strengthen and consolidate the tourism cooperation relationship for mutual development between Vietnam and Russia.
The program to introduce Vietnamese tourism and connect businesses in the Russian market will include 5 main events: "Meeting businesses" program (B2B); Program to introduce Vietnamese tourism; Business exchange party; Organizing traditional art performances; Working program with partners in Moscow and Irkutsk city (tourism promotion agencies, airlines, large tourism businesses...).
The Ministry of Culture, Sports and Tourism assigned the Vietnam National Administration of Tourism to be responsible for developing the outline and preparing professional content for organizing the event (speeches, presentations introducing Vietnam tourism, programs, scripts, content of working sessions, meetings with partners, inviting foreign guests, press information, presentation clips...).
Assign the Tourism Development Support Fund to take the lead in working with domestic/foreign partners to request information (venue, equipment and related items) to have a basis for budget preparation.
Other relevant agencies are responsible for coordinating with the Vietnam National Administration of Tourism and the Tourism Development Support Fund in implementing tasks, ensuring progress according to the set Plan./.
Source: https://bvhttdl.gov.vn/to-chuc-chuong-trinh-gioi-thieu-du-lich-viet-nam-ket-noi-doanh-nghiep-tai-thi-truong-nga-20250617131223946.htm
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