Organizing the Cultural-Tourism festival and the program to introduce tourism, cuisine, Vietnamese craft villages, connecting businesses on the occasion of the National Tourism Year - Hue 2025 in the European market

The objective of the detailed outline of the task "Organizing the Cultural - Tourism Festival and the Program to introduce Vietnamese tourism, cuisine, craft villages, connecting businesses on the occasion of the National Tourism Year - Hue 2025 in the European market (Poland, Czech Republic and Germany)" is to contribute to the effective implementation of Resolution No. 11/NQ-CP of the Government, attracting international tourists from the markets of the Republic of Poland, the Czech Republic and the Swiss Confederation to Vietnam; Resolution No. 25/NQ-CP on the growth target of industries, sectors and localities to ensure the national growth target in 2025 reaches 8% or more, completing the target: international tourists reach 22-23 million visitors; domestic tourists reach 120-130 million visitors; Tourism development stimulus program in 2025 of the Minister of Culture, Sports and Tourism; Official Dispatch No. 34/CD-TTg of the Prime Minister on promoting tourism development, ensuring double-digit economic growth; enhancing the competitiveness of Vietnamese tourism in the international market through preferential policies, convenient entry procedures and unique tourism experience values.

Continue to enhance the competitiveness of Vietnamese tourism in the region: In the context that Southeast Asian and East Asian countries are stepping up promotion to attract European tourists, Vietnam needs to step up promotional activities to consolidate its position as an attractive and competitive destination in the region.

In addition, this mission also aims to promote the culture, country and people of Vietnam, especially the cultural heritage, natural heritage, intangible cultural heritage, documentary heritage recognized by UNESCO, while promoting cultural and artistic exchanges between Vietnam and European countries. Through cultural and artistic exchange activities, the event will create opportunities for people of European countries to explore and appreciate each other's cultures.

Introduce the beauty of Vietnamese culture through traditional art performances, introduce cuisine, introduce National Tourism Year - Hue 2025. Especially promote the introduction of OCOP products, contributing to the development of craft village tourism and rural tourism in accordance with the direction of the Prime Minister in Official Dispatch No. 34/CD-TTg.

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  Participate in promoting Vietnamese culture and tourism at the Paris International Fair 2025

Through that, maintain and strengthen the image, position the Vietnamese tourism brand as safe, friendly, attractive, capable of meeting new requirements of the market and high-end market segments including the European market. From there, strengthen the organization of meetings, connections, negotiations, cooperation promotion, and contract signing to promote two-way tourism between Vietnam and Europe as well as restore/open new direct flights, helping to increase the accessibility of European visitors to key tourist destinations in Vietnam. Grasp the trends and needs of the market in the new context and the difficulties and obstacles in bringing European visitors to Vietnam.

The Cultural - Tourism Festival and the Program to introduce tourism, cuisine, Vietnamese craft villages, and connect businesses on the occasion of the National Tourism Year - Hue 2025 in the European market (Poland, Czech Republic and Germany) are expected to take place from June 20, 2025 to July 2, 2025 with the following contents: Business meeting program (B2B); Program to introduce Vietnamese tourism; Traditional art performance program; Program to introduce Vietnamese cuisine; Program to support the introduction of craft village tourism products, rural tourism associated with OCOP products; Photo exhibition to introduce the country, people, culture and tourism of Vietnam; Meeting and working with partners in Poland, Czech Republic and Germany (tourism promotion agencies, airlines, large tourism businesses, associations...).

The Ministry of Culture, Sports and Tourism assigned the Vietnam National Administration of Tourism to preside over and coordinate with the Tourism Development Support Fund and relevant units to organize the implementation of work contents in accordance with the procedures and regulations of current laws.

Source: https://bvhttdl.gov.vn/to-chuc-le-hoi-van-hoa-du-lich-va-chuong-trinh-gioi-thieu-du-lich-am-thuc-lang-nghe-viet-nam-ket-noi-doanh-nghiep-nhan-nam-du-lich-quoc-gia-hue-2025-tai-thi-truong-chau-au-20250423170748711.htm