Controversy over 6 million dong ao dai being criticized as not worth the price, what does the brand say?

(Dan Tri) - A clip related to a 6 million VND ao dai of a domestic fashion brand attracted 1.8 million views with many mixed opinions surrounding the material and price.

Controversy over the 6 million dong ao dai

Recently, an ao dai worth nearly 6 million VND from the “Ngao Van” collection of the fashion brand Dinh Dang became the center of discussion on social networks after a female customer posted a video of her experience.

In a clip on social media titled "First time experiencing a super hot ao dai set worth more than 6 million VND", this user shared his feelings when trying on the ao dai and questioned whether the product was worth the price.

After a few days, the video attracted more than 1.9 million views and more than 1,400 mixed comments about the design, shape and price.

A clip of a female customer trying on a Vietnamese brand's ao dai reached 1.9 million views after 5 days of posting (Photo: Screenshot).

In response to the heated discussion, the female customer continued to post a second video clarifying that she only rented the product to film a review, did not buy it directly, and did not accept advertisements. The second video also quickly reached more than 1.3 million views.

According to the second video, the female customer said that the ao dai has a straight shape, is quite comfortable to wear, and is not “baggy” as many people commented. However, the ao dai is made of thin silk that scratches easily, making her not really satisfied, especially when the total value of the outfit is up to nearly 6 million VND.

The rental store had also warned her about the fragile nature of the fabric. After returning it, she said she had to pay additional compensation for damage to the lining inside the dress.

Another post on this customer's personal Thread expressed frustration after many mixed comments about the first video on TikTok (Photo: Screenshot).

On social media, the debate continues to escalate about the material and price of the ao dai. Many opinions say that the price of nearly 6 million VND is not commensurate with the material, while others appreciate the structure, creative ideas and visual effects of the design.

At the same time, many people who have experienced it directly have given positive reviews. They think that the thinner the silk material, the more expensive it is, and that it is easy to scratch, which is a natural characteristic of this fabric line. At the same time, they commented on the product's drape, flow, and neat seams.

One account commented: “Personally, I think it's beautiful, the fabric is soft but still retains its shape.” Another person further explained about the chiffon layer: “This fabric is quite soft and doesn't itch, doesn't wrinkle easily, and is very easy to wash.”

Different comments of praise and criticism about the quality of the nearly 6 million VND ao dai (Photo: Screenshot).

Besides the debate about material and price, the female customer also faced many other mixed opinions from the online community.

There are some opinions that "only renting" makes the customer experience not enough of a basis to evaluate the product, and there are even other opinions that the person renting the costume "does not have the right to speak", creating a new wave of debate about renting in event-related clothing lines.

This makes the story about the nearly 6 million VND ao dai model continue to attract attention and continue to spread, especially attracting domestic fashion enthusiasts.

On the official website, according to the brand's description, this ao dai model named "Duat Van" is part of the collection launched in September this year, inspired by the traditional five-panel ao dai, but has been restructured in a more modern way instead of having the panels overlap each other.

This brand has separated this ao dai into many elaborately designed layers including: a two-strap lining skirt, a light pink silk inner layer, a blue outer layer and two layers of silk pants.

The main material is soft silk with little stretch, combined with a silk lining to help enhance the drape and flow of the fabric. Regarding the retail price, the two outer and inner layers are both 1.95 million VND, while the two-strap dress is 1.89 million VND, the total price of the entire ao dai set is nearly 6 million VND.

The Vietnamese brand's Ao Dai set includes 3 layers with a total price of 6 million VND (Photo: Brand website).

What do brands say about the controversy of "price does not match quality"?

In the face of the public "storm", the domestic fashion brand has given an official response to Dan Tri newspaper.

According to this unit, the price of nearly 6 million VND reflects the true material and manufacturing process. The product uses thin, light filament silk, a fabric that often appears in high-end lines thanks to its softness, drape and smooth surface.

However, this is also a difficult material to handle and can be easily damaged if cut or sewn incorrectly, forcing most of the process to be done manually with great care.

Regarding the controversy surrounding the quality and shape according to customer feedback, the brand representative said: "Regarding the mixed opinions surrounding the Ao Dai products in recent days, we believe that it is the customer's right to feel personally and respect all opinions, always listening in a spirit of learning."

When asked about how to handle negative customer feedback, the brand representative said that they proactively contacted customers from the beginning to suggest switching to a more suitable product, to help you have an optimal experience.

However, after confirming that the outfit was rented from a third-party service, the brand said that direct support was not possible because it could not interfere with the rental-return process of the intermediary unit.

In addition, in response to suspicions that the brand "hired commentators" to create opinions to defend the product or attack individuals, the company's representative affirmed that it did not use any form of hiring KOLs, KOCs, social media accounts or media units to influence public opinion.

The brand said: "All posts and comments appearing on social networks are independent opinions from the community."

Finally, the brand representative affirmed that they will continue to improve to bring meticulous designs and experiences worthy of users' expectations.

Lessons for fashion brands on handling negative customer feedback

Mr. Pham The Anh, a communications manager in the fashion industry with 10 years of experience, believes that the controversy surrounding Ding Dang's 6 million VND product largely stems from a confusion of responsibilities between the costume rental party and the manufacturing brand.

From a media perspective, Mr. The Anh believes that clearly identifying the origin of products and scope of responsibility is an important factor to avoid misunderstandings and limit the spread of inaccurate information on social networks.

"The verification process showed that the product was rented from a third party, without direct transactions with the brand, so the processing could not continue because it was not within the manufacturer's responsibility," he said.

Regarding the issue of cost - a controversial topic, Mr. The Anh believes that the value of a fashion product must be viewed in the overall production process and cost components.

He analyzed: "Production costs include raw materials, labor and general production costs; from which the cost price is formed, plus costs such as transportation, packaging, and marketing. The selling price is the cost price plus expected profit. Because each brand serves a different group of customers, the price reflects the level of investment and quality standards that the brand pursues, so it is not advisable to evaluate expensive - cheap based only on materials."

According to Mr. The Anh, it is important that businesses need to be transparent about information about materials, processes and value positioning, and consumers need to choose products that suit their needs and affordability.

Referring to product quality through rental services, Mr. The Anh said that this is a factor that can cause communication misunderstandings and this is a lesson for brands to proactively communicate clearly about responsibilities, preservation processes and quality control scope to minimize the risk of crisis when products go through intermediary channels such as rental services.

Source: https://dantri.com.vn/giai-tri/tranh-cai-ao-dai-6-trieu-dong-bi-che-khong-xung-gia-thuong-hieu-noi-gi-20251113205906477.htm