China sharply increased imports of Vietnamese coffee at high prices.

China's coffee demand is growing explosively.

China – a market once known for its long-standing tea culture, is experiencing a strong shift towards coffee consumption. In recent years, the country’s coffee consumption has grown at an astonishing rate, leading to a surge in import demand.

According to statistics, in 2024, China imported 24,100 tons of coffee from Vietnam, with a total value of nearly 101 million USD. Compared to 2023, the growth in output reached 65.8%, while the import value increased by 169.8%, clearly reflecting the new consumption trend in the billion-people market.

One of the important factors helping Vietnamese coffee increase its market share in China is the increasingly improved quality, along with processed coffee products that suit the taste of local consumers. This is a positive signal for the Vietnamese coffee export industry, opening up many opportunities for domestic enterprises to expand their market share in China.

Coffee export prices to China hit record high

Another notable point in China’s coffee import trend is the sudden high price. According to statistics, the average import price of Vietnamese coffee into the Chinese market has increased by 62.7%, reaching 4,176 USD/ton – much higher than the average price of previous years.

This price increase reflects two main factors:

Demand for premium coffee is growing rapidly. Chinese consumers are increasingly interested in high-quality coffee, especially Arabica and processed Robusta coffee. Large coffee chains such as Starbucks, Luckin Coffee and domestic Chinese brands are focusing on the specialty coffee segment, driving demand for imported products of better quality.

Limited supply due to weather fluctuations. Vietnam is one of the world’s largest coffee producers, but the 2023-2024 crop is affected by climate change, leading to a decrease in supply. This pushes up export prices, especially in strong demand markets such as China.

Vietnam's coffee market share in China grows strongly

Thanks to the significant increase in export turnover and high prices, Vietnam's coffee market share in China has also changed positively. If in 2023, Vietnam's market share accounted for only 9.44%, by 2024, this figure had increased to 12.62%. This helped Vietnam surpass Ethiopia to become the third largest coffee supplier to the Chinese market, behind only Brazil and Colombia.

This is an important step forward, showing the increasingly solid position of Vietnamese coffee in the international market. Maintaining this growth momentum will help the Vietnamese coffee industry increase export value and expand the market, instead of just focusing on traditional markets such as Europe or the US.

China – A huge potential market for Vietnamese coffee

The change in consumption trends in China brings great opportunities for the Vietnamese coffee industry. According to forecasts, China's demand for coffee will continue to increase strongly in the coming years, especially in the high-end coffee segment. This poses a requirement for Vietnamese export enterprises to:

Improve product quality, especially deep-processed coffee lines to meet Chinese consumer tastes.

Take advantage of geographical distance, help reduce transportation costs and optimize supply chain.

Promote Vietnamese coffee brand in China through e-commerce channels and domestic distribution system.

Competition in this market is becoming increasingly fierce as countries such as Brazil, Colombia, and Ethiopia are constantly increasing their export output to China. However, with significant progress in recent times, Vietnamese coffee is fully capable of increasing its market share and asserting its position in the global coffee industry.

Source: https://baoquangnam.vn/trung-quoc-tang-manh-nhap-khau-ca-phe-viet-nam-voi-gia-cao-3149814.html