AI application in hotel management: An inevitable trend but waste must be avoided

Inevitable trend

On May 24, the Vietnam Housekeeping Club under the Vietnam Hotel Association (VEHA) in collaboration with the Department of Culture, Sports and Tourism of Da Nang organized a workshop: "Housekeeping Management (room division) in the AI ​​(artificial intelligence) era" with the participation of more than 300 hotel managers, VEHA members and guests from Thailand, Malaysia, Indonesia...

Workshop "Housekeeping Management in the AI ​​Era" in Da Nang on May 24.

The workshop focused on 4 main contents: Development trends in the field of tourism accommodation; using AI to contribute to improving the efficiency of hotel management and operations; hotel management in the AI ​​era & Housekeeping management in the AI ​​era; introducing new products and technologies to contribute to improving labor productivity, customer experience and sustainable development.

According to Ms. Nguyen Thanh Binh - Deputy Head of Accommodation Management Department (National Tourism Administration), the development target of Vietnam tourism by 2025 is to become an attractive destination with high tourism development capacity in the world . Striving to welcome 25 - 28 million international visitors, 130 million domestic visitors; tourism contribution to GDP from 8 - 9%; creating 6.3 million jobs (about 2.1 million direct jobs), about 1.3 million accommodation rooms.

“To contribute to achieving the above goal, digital transformation in the accommodation industry is not only an inevitable trend but also a mandatory requirement in the context of increasingly fierce competition today,” Ms. Nguyen Thanh Binh emphasized.

According to Ms. Do Hong Xoan - Vice President of Vietnam Tourism Association, President of Vietnam Hotel Association, AI is not only changing the way businesses operate but also reshaping the way services are managed in the hotel industry.

Experience robot service at the hotel.

Therefore, hotel operations management in general as well as Housekeeping management are entering a new era, where technology plays a central role in improving labor productivity, improving service quality and maximizing customer experience... This is not only a strategic orientation but also an important implementation in improving the quality of management human resources.

And the challenges

Deputy Director of the Department of Culture, Sports and Tourism of Da Nang Nguyen Thi Hoai An emphasized that in today's development trend, the housekeeping department, which directly creates satisfaction and impressions for guests, needs to quickly adapt, improve management skills, and take advantage of technology for effective transformation.

However, according to Mr. Nguyen Quang - Vice President of Vietnam Hotel Association, Chairman of VEHA, deploying new technologies, especially applying AI to hotel management and operations is not simple. From investing in technology to investing in people, everything needs to be carefully considered.

There are many challenges such as the shortage of AI-savvy human resources, the easy leakage of personal data (facial recognition) which can cause legal consequences; excessive automation reduces the human service experience; the balance between technology and service culture with strong Vietnamese identity; old management systems are difficult to integrate with new AI technology; concerns about job loss due to AI.

Introducing new products and technologies in the field of Housekeeping at the workshop.

AI can discriminate in pricing and customer classification; depends on technology infrastructure and possibly on foreign suppliers, leading to technical and price risks…; customers do not like automation; Vietnam does not have a clear legal framework for AI while the rapid development of AI technology often outpaces the development of legal and regulatory frameworks…

Mr. Nguyen Quang noted that the initial cost of implementing AI solutions will be high, especially for small hotels, while it is difficult to determine the investment efficiency, scalability and customization of expensive AI solutions. Therefore, if the effectiveness of the technology is not promoted, it will be wasted.

However, through comparing and evaluating the benefits and challenges of applying AI to hotel management in general and Housekeeping in particular, Mr. Nguyen Quang recommends: “The application of technology sooner or later is indispensable in modern hotel management and operations. If we are not proactive and determined in implementing it, we will miss the opportunity to pioneer.”

Hai Chau

Source: https://doanhnghiepvn.vn/chuyen-doi-so/ung-dung-ai-quan-ly-khach-san-xu-huong-tat-yeu-nhung-can-tranh-lang-phi/20250524111830604