[Video] Journalism needs to innovate and be creative to win over Gen Z readers

Currently, press agencies are making efforts to change their content and format to conquer young readers, especially Gen Z readers. This is the generation that grew up in a digital environment, associated with the strong development of the internet, smartphones and a series of social networks.

Within the framework of the 2025 Press Forum, at the discussion session with the theme "Conquering Gen Z Readers: Decoding the formula for success", representatives of leaders of a number of press agencies and media experts focused on evoking many ideas and approaches to attract and retain the young generation of readers with journalism in the digital age.

Emphasizing the importance of developing press and media products that suit the needs and tastes of Gen Z, many key press agencies have been making significant efforts to keep up with trends and attract young readers; proactively having a strong presence on social networking platforms such as TikTok, Facebook Fanpage and YouTube channel.

At the forum, many young people of the Gen Z generation had open and frank dialogues with the speakers, revolving around information reception habits, expectations about press content, as well as concerns about the role of mainstream media in the digital age.

Truong Quan - Le Chi

Source: https://nhandan.vn/ video -bao-chi-can-doi-moi-sang-tao-de-chinh-phuc-doc-gia-gen-z-post888253.html