Development strategy "Destination within destination"

Ocean City is a Destination City including 3 urban areas Vinhomes Ocean Park 1, 2, 3, in the East of the Capital. After more than 5 years of establishment and development, Ocean City with a scale of more than 1,200 hectares has become a place to "live - work - build a career" for more than 60,000 residents. It owns a system of landscapes, utilities and many architectural works with highlights and symbols; most notably the saltwater seascape, wave-creating sea, and 4-season sea for the people of Hanoi and the Northern region. The investor continuously opened new utilities and works such as the Kinh Do of Light Square on the occasion of April 30 at Vinhomes Ocean Park 2, or announced the launch of VinWonders to operate 2 Central Parks (Royal Wave Park, Paradise Bay Park) and added many unprecedented games and entertainment items for the people. Since then, Ocean City has gradually become a place for sightseeing, tourism , entertainment, exploration, and experience not only for residents but also for people in the inner city and neighboring large cities. The large space and clear planning for residents and visitors make Ocean City truly a meeting place for all the fun and weekend trips of the people.

In the heart of Ocean City, the investor continues to develop new core destinations. The most typical is Mega Grand World Hanoi. Located on the 3.5 belt connecting to all areas of the capital, Mega Grand World Hanoi is a shopping, entertainment and entertainment center of the highest level in the North. Hundreds of shops are divided into 2 neighborhoods, one side is Venice Street with European style, luxurious classical architecture, the other side is Korean Street (K Town) with Asian style, dynamic spirit, with the appearance of hundreds of brands will make this place an international-class trading center.

To implement this strategy, Vingroup mobilizes elite members of the Group's internal ecosystem: VinBus and VinWonders. If VinBus supports the movement and circulation of a huge flow of visitors to and from Mega Grand World, VinWonders brings more new entertainment experiences, extending the emotions of visitors. Since July 5, VinBus is expected to add 115 bus trips connecting inner-city points directly to Mega Grand World by the end of this year, when Mega Grand World opens in mid-December, with an average trip every 10-15 minutes, running 24/7, and there will even be buses connecting from large neighboring provinces to here. VinWonders will bring games such as Skydrop, Balloon Tower, Magic Bike from world- famous game developers..., creating unexpected emotions for visitors. Admiring iconic bridges such as the Venice Bridge, the East-West Bridge, the Wave Bridge... and watching the Venice River in the area with Gondolla boats traveling back and forth is definitely a memorable experience for VinWonders players.

Creating “experience after experience” with 2 key points: Art and culture & Entertainment shopping

Firstly, Mega Grand World creates a unique cultural and artistic experience for visitors by creating a magical viewing space. Vinhomes joined hands with the talented young director Duong Mai Viet Anh to realize the first live art show on the river The Grand Voyage in the North. On the Venice River, with a moving stage - a mythical warship, with the support of sound and light and modern performance technology, Duong Mai Viet Anh will tell the audience a journey across 5 oceans, overcoming countless difficulties when encountering sea monsters, storms... the fleet has triumphantly reached the finish line with a bustling commercial scene, prosperity and growth. In the future, on both banks, Vincom Retail will continue to organize interactive cultural and artistic activities at regular times, continuously every day to create unexpected experiences for visitors.

Second, Vincom Retail will work with Vinhomes to plan the product lines, invite trendy brand partners to exploit, trade and develop services here. Vincom Retail identifies Mega Grand World Hanoi as a model of shopping, entertainment, and open-air experiences, in the context of Ocean City as a tourist destination, so it is expected to plan a ratio of 42% for the food industry, 38% for the shopping industry, 20% for the service industry, with continuous and consecutive experiences, creating conditions for the most complete experience journey. With a single-axis traffic distribution area, coherent connection, booths are arranged evenly on both sides, easy access to all booths, utility works and iconic architecture distributed everywhere, Vincom Retail considers this an ideal space to develop retail business. Currently, Mega Grand World attracts the attention of many retail and service partners, many positioned brands. Starbucks; Elgaucho; Pizza 4P; Vietnam Specialty Expo, Trung Nguyen Legend Premium, Warning Zone, Mekong Connect, Italian Zone, My Long, Runam, Highlands Coffee, Louis Castel… are some of the typical brands that are in the process of negotiating and exploring opportunities to set up their booths at Mega Grand World Hanoi. More specifically, the big brands when coming here all bring a new planning idea suitable for the experience at this largest center.

With a strong, systematic and professional investment from Vingroup and the participation of hundreds of famous brands, Mega Grand World Hanoi is promising to create a unique shopping - entertainment - recreation - experience - art exhibition complex, promising to welcome a huge flow of visitors from more than 200,000 future residents of Ocean City, more than 10 million people in Hanoi and neighboring areas and more than 20 million visitors each year.

CAO TUAN