'MC Bich Hong's statement negatively affects the brand of a television station'

The incident of MC Bich Hong has negatively affected the image of SCTV. Although she has apologized, her action cannot calm public anger. The incident of MC Bich Hong (a collaborator of SCTV Television Station) posting an article complaining about the parade causing hours of traffic jams in Ho Chi Minh City has angered public opinion. On the evening of April 19, SCTV Station issued a statement affirming that Bich Hong's statement was only personal and did not represent the agency.

Báo Tiền Giang•22/04/2025

SCTV station took timely and drastic action in the case of MC Bich Hong.

The station also announced the termination of all cooperation activities, no longer using images or broadcasting programs related to this female MC.

A source close to VietNamNet revealed that due to the incident of MC Bich Hong, SCTV Station has suffered negative effects on its brand image in recent days.

MC Bich Hong is a collaborator and is invited to host a number of programs according to the weekly schedule.

A typical example is Today's Rhythm of Life (broadcast 6-7pm daily on SCTV4) - a program that reflects aspects of life, culture and society, attracting a large number of viewers and a top rating on SCTV.

The main MCs of SCTV4 channel are 3 people. However, to create freshness and diversity, SCTV accepts applications from some external MC collaborators with experience, professional capacity and clear background, and Bich Hong is one of them.

When the incident happened, the station had a discussion with Bich Hong about her inappropriate speech. The female MC also quickly apologized in the midst of the "storm" of anger.

"In just one moment of rashness and impulsiveness, I couldn't control my negative emotions and knew it was very wrong. When I got home and calmed down, I read the comments from the audience, I felt ashamed and regretful so I immediately deleted the post," she explained.

The female MC's noisy statement negatively affected the TV station.

According to MC Bich Hong, this is a great lesson to look back and correct herself. She hopes everyone will give her a chance to correct her mistakes.

"From the bottom of my heart, I sincerely apologize and hope to receive forgiveness," she said.

According to vietnamnet.vn

Source: https://baoapbac.vn/van-hoa-nghe-thuat/202504/vu-phat-ngon-cua-mc-bich-hong-anh-huong-tieu-cuc-thuong-hieu-1-dai-truyen-hinh-1040491/