Chinese media: Vietnam promotes unique tourism development

The People's Daily - the mouthpiece of the Communist Party of China - has just published an article titled "Vietnam develops unique tourism". According to the article, every weekend evening, when the lights are turned on, the area around Hoan Kiem Lake in the capital Hanoi becomes vibrant and bustling as the roads around the lake have turned into a pedestrian street.

Turtle Tower on Hoan Kiem Lake. Photo: Doan Tan/VNA

The author of the article describes that Hanoi has established professional art troupes to perform traditional musical instruments and traditional costumes; while volunteers invite locals and tourists to participate in folk games such as tug of war and swinging, turning the walking routes around Hoan Kiem Lake into new check-in points for online celebrities. This is considered one of the effective measures taken by Vietnam to promote tourism development and exploit the tourism potential of central urban areas.

The article cites the latest figures released by the Vietnam National Administration of Tourism showing that the tourism industry is developing well. During the recent Lunar New Year holiday in 2025 alone, Vietnam attracted 12.5 million domestic tourists, up 19% over the same period last year. In 2024, Vietnam attracted 17.5 million international tourists, recovering to the level of 2019. This year, Vietnam aims to welcome 22-23 million international visitors.

According to the article, to fully exploit the potential for tourism development, the General Department of Tourism has requested local tourism departments to enrich visitors' experiences and implement many unique projects such as eco-tourism, community tourism, rural tourism, conference and exhibition tourism and medical tourism according to the specific conditions of each locality.

One example is Da Nang , a coastal city in the central region, which has launched the “Enjoy Da Nang” tourism stimulus program. In addition to the usual island and resort tours, tourism businesses have also developed a new business model for wedding tourism, committed to creating a new experiential destination for couples to get married.

Tourists visit Sa Vi tourist area. Photo: VNA

Another example is Quang Ninh province - a province in the North of Vietnam - which has put into operation 62 tourism products and services and organized more than 100 cultural, sports and tourism events to promote the synchronous development of the cultural, sports and tourism sectors.

In addition, to attract more tourists, the Vietnamese aviation industry has rapidly expanded its capacity, increased the frequency of attractive routes and made efforts to improve the travel experience of tourists. Vietnam Airlines has cooperated with 7 famous tourist provinces and cities, including Da Nang, to build tourism product packages and launch promotional programs for air tickets, hotels, etc. The Civil Aviation Authority of Vietnam forecasts that air passenger traffic will maintain an average annual growth rate of 7.5% - 8.5% in the next few years.

In addition, the Vietnamese tourism industry has also stepped up efforts to promote tourism to countries with large tourist sources such as China, the US and South Korea... The article of the People's Daily pointed out that China has been one of the important markets providing tourists to Vietnam for many years. In 2024, the number of Chinese tourists to Vietnam reached 3.7 million, an increase of 214.4% over the previous year and accounting for 21.26% of the total number of international tourists to Vietnam. This figure ranked second among international tourist markets to Vietnam.

Mr. Nguyen Le Phuc, former Deputy Director of the Vietnam National Tourism Administration, said that currently Hanoi and Ho Chi Minh City have direct flights to many cities in China such as Guangzhou, Shanghai, Chongqing, Shenzhen, Chengdu... Many airlines have also opened connecting flights between Vietnam and some transit points, making it more convenient for Chinese tourists to come to Vietnam.

The article quoted an interview with Ms. Nguyen Quynh Anh, a representative of an international travel agency in Hanoi, who said that since 2024, her company has welcomed a significant increase in the number of Chinese tourist groups. The number of Vietnamese tourists registering to go to China has also increased significantly. Ms. Nguyen Quynh Anh shared: “Vietnam and China both have rich tourism resources. We hope that people in both countries can deeply experience each other's local customs through tourism.”

Source: https://baobinhphuoc.com.vn/news/20/172894/truyen-thong-trung-quoc-viet-nam-day-manh-phat-trien-du-lich-dac-sac