Through a series of products reaching hundreds of millions, even billions of views, they have been contributing to shaping a new look for Vietnamese popular culture in the digital age.
Discover artistic talent
The two TV shows “Anh trai say hi” and “Anh trai vu ngan chong gai” with record numbers - billions of views on television and social networking applications have created a bright spot for the performing arts industry in particular and the cultural industry in general. Breaking all barriers, it is time for purely Vietnamese shows to be made professionally, on a large scale and with huge investment. The outstanding efforts and creativity have brought hundreds of thousands of audiences at the music nights “Anh trai say hi” and “Anh trai vu ngan chong gai” into a rare artistic journey, not only enjoying music but also immersing themselves in a rare space, meticulously invested in every detail, from visual effects to international standard sound systems.
Reality music shows and TV game shows are not only entertainment playgrounds but also play a role in nurturing and developing artistic talents, contributing to shaping the cultural industry in the digital age. Young artists who are not yet famous are able to demonstrate their abilities to the public such as: Hieu Thu Hai, Wean, Negav, Gin Tuan Kiet, Quang Hung MasterD, Phap Kieu, Anh Tu Atus, Song Luan, Rhyder, Tage, Quang Trung... Through television and social networks, artists develop their image and connect with the community. The programs also connect the creative industry by connecting artists with producers, musicians, directors, brands, and advertisers, helping to form a professional creative ecosystem.
Some music programs in Vietnam: Vietnam Idol, The Voice Vietnam, X Factor have discovered many famous singers such as: Uyen Linh, Van Mai Huong, Bich Phuong, Duc Phuc, Erik, Truc Nhan... They not only work in music but also become advertising faces, brand representatives, contributing to promoting the digital entertainment industry.
The programs Rap Viet, King of Rap contributed to making rap a popular music genre in the popular music market and discovered many talents such as: De Choat, Ricky Star, RPT MCK, Tlinh, Gonzo... Or Sing My Song, Best Song has nurtured young musicians such as: Phan Manh Quynh, Truong Thao Nhi, Bui Cong Nam... In particular, the program also oriented the development of composers - an important link in the music industry.
There are also: Familiar Faces, Sao Nhap Ngu, The Masked Singer Vietnam. These programs combine performing arts, comedy, dance, fashion with television technology, increasing the diversity and creativity of popular cultural products. Users can vote, interact, share, creating viral effects in digital space.
Along with that, the film industry made new marks with "trillionaire" directors such as Tran Thanh and Ly Hai with films with total revenue exceeding 1,000 billion VND. With the record-breaking of "Mai", Tran Thanh became the first "trillionaire" director in Vietnam. Then, after 7 parts, the total revenue of the "Flip Side" brand made Ly Hai officially become the next "trillionaire" director of Vietnamese cinema. After 2 days of screening, "Flip Side 8 - Vong Tay Nang" officially reached the revenue milestone of over 100 billion VND. Although not very loud, the revenue surprised many people from the historical and war-themed film "Dao, Pho, Piano" by director Phi Tien Son, with a figure of nearly 21 billion VND or "Tunnel: Sun in the Dark" by director Bui Thac Chuyen with a revenue of nearly 100 billion VND after 6 days of screening. Not only do these films have high revenue, they also attract a large number of young audiences, Gen Z, to the cinema, suggesting many directions for Vietnamese cinema to develop in the digital age.
Young Vietnamese artists promote cultural industry in digital age
In the context of increasingly strong digital transformation, Vietnam's cultural industry is witnessing the rise of a generation of young artists, not only with artistic talent but also in the ability to fully exploit digital platforms such as YouTube, Spotify, TikTok.
 |
Director Bui Thac Chuyen's film quickly surpassed the 100 billion VND mark. (Photo in the film) |
Son Tung M-TP, an indispensable name when mentioning digital age artists, currently has more than 3 billion views on YouTube. MVs such as: Noi nay co anh, Lac troi, Hay trao cho anh all reached 200 - 350 million views, many times reaching the global trending list. Not only a singer, Son Tung is also a pioneer in the artist - businessman model with a methodical communication strategy, expanding his influence to the region.
From reality music competitions such as The Voice, Rap Viet, a series of outstanding young names have left a deep impression on the public. Duc Phuc - Champion of "The Voice Vietnam 2015" - currently owns a YouTube channel that has surpassed 1 billion views, with many MVs reaching tens of millions of views, such as "Em dong y" (59 million views), the most viewed song in 2023 in Vietnam on YouTube.
In the field of personality music, Truc Nhan and Erik are also two typical faces. Truc Nhan's MV "Sáng mắt chua?" surpassed 146 million views, while Erik's "Sau tat ca" reached 192 million views, becoming a social media phenomenon at one time. These artists are not only successful in music products, but also expand multi-platform promotional activities, combining livestream, brand and social networks.
It is impossible not to mention the wave of young rappers such as RPT MCK, Tlinh, De Choat, who emerged from Rap Viet and quickly made their own mark in the Gen Z community. Tlinh's MV "If That Time" reached nearly 100 million views, while MCK's products also continuously appeared on online charts.
In a more gentle and market-oriented flow, AMEE - a young artist under ST.319 - contributed to bringing the company's YouTube channel to over 1 billion views, with songs like "Anh nha o dau the" (Where is your house) taking TikTok and YouTube by storm for many months. In the deep lyrical music genre, Hoang Dung also made his mark with the MV "Cho anh nhe" (Waiting for you) - a product that reached over 23 million views before being hidden.
In total, according to statistics from YouTube and media platforms, the above-mentioned young Vietnamese artists have contributed nearly 7 billion online views, not to mention the amount of content consumed on digital audio platforms such as Spotify, Apple Music or virality on TikTok. This is an impressive number, clearly demonstrating the central role of the young generation of artists in transforming traditional art and culture into a digital model, associated with new consumer trends and the global entertainment market.
In the strong wave of digital transformation, many young Vietnamese actors have been making a deep impression on cyberspace through outstanding roles in movies and television.
Outstanding actors in Tran Thanh's films such as: Tuan Tran with the role of Quan in "Bo Gia" won the Best Actor award at the 2021 Vietnam Film Festival and the 2021 Golden Kite. Song Luan with the role of Nhuan in "Nha Ba Nu" was nominated for Best Actor at the 2023 Golden Kite.
Notable actors in Ly Hai’s films include Tin Nguyen in “Flip Side 7: A Wish” and Vo Thanh Tam in “Flip Side 48h”. These actors have left a strong impression on the audience.
Not only creating a buzz among professionals, the actors also attract a large number of followers and interactions on digital platforms, becoming an important force in shaping new-age cultural consumption trends.
Long Vu - son of artist Van Dung - is one of the prominent faces. Participating in the TV series "Di giua troi ruc ro", the actor born in 2001 quickly became loved by the public thanks to his rustic and emotional acting style. After the film aired, his personal page reached more than 430,000 followers - a remarkable number for a new face.
From internet phenomenon to actress, Chi Pu is a typical case. With roles in “Love” and “Chi chi em em”, she not only attracted attention for her acting ability but also became one of the artists with the most online followers in Vietnam - more than 17 million followers on social networking platforms.
Kha Ngan - famous for her leading role in the Vietnamese version of "Descendants of the Sun" and "11 Thang 5 Ngay" - is also a typical example of a young artist transitioning from social media to the screen. The role of Tue Nhi brought her the "Best Actress" award at the "Golden Kite 2022", at the same time bringing her name closer to the young audience.
Young actors and singers not only contribute artistically but are also key factors in spreading Vietnamese cultural values in the digital space. Through their high number of followers, shares, and interactions on social networks and online platforms, they contribute to promoting the sustainable development of the cultural industry in the digital age.
Source: https://baophapluat.vn/vuon-uom-tai-nang-cho-cong-nghiep-van-hoa-trong-ky-nguyen-so-post547924.html
Comment (0)