Trade promotion in business

Along with the strong recovery of the economy , trade promotion, industrial promotion and trade promotion activities in the province are being implemented more and more systematically, contributing significantly to helping a large number of business households, cooperatives and enterprises access wider markets, improve product value and competitiveness.

Export products of Bao Hung International Joint Stock Company.

The production atmosphere at Bao Hung International Joint Stock Company (Tan Minh Industrial Park, Tan Thuan Commune) is very vibrant. The Company's two factories operate at full capacity, producing about 2,000 tons of various types of confectionery each month. In addition to supplying the domestic market, the Company's products are exported to more than 30 countries, accounting for over 20% of total output. Mr. Dao Duc Hung, General Director of Bao Hung International Joint Stock Company, said: "In today's competition, we identify technological innovation, quality improvement, product and customer diversification as vital factors. Strengthening cooperation and trade promotion helps businesses not only expand their markets but also affirm the position of Vietnamese brands in the international arena." Not only Bao Hung International Joint Stock Company, thousands of businesses in the province have been actively participating in the trade promotion process. Currently, the province has tens of thousands of business units participating in online trading floors, hundreds of thousands of products are encrypted and electronically traceable.

Along with that, typical product promotion programs such as " Hung Yen Longan Week", "Typical Agricultural Products Market" or booths at festivals and fairs at home and abroad have helped enhance the image of Hung Yen brand, expanding sustainable consumption channels. Along with trade promotion activities, the province's trade and services are changing strongly, opening doors, creating a large playground for businesses. Total retail sales of goods and consumer service revenue have grown continuously at a high level; large commercial centers such as GO! Hung Yen, Vinhomes Ocean Park 2 Commercial Center have come into operation, creating a highlight for the modern commercial space, meeting the increasing shopping needs of the people.

The combination of favorable geographical location, developed economic and logistics infrastructure, and concentrated investment resources is creating opportunities for businesses to join the vibrant flow, breaking through in a modern, connected and sustainable direction. Mr. Lam Duc Duy, Chairman of the Electronics and Refrigeration Association under the Provincial Business Association, said: "With nearly 100 members, every day, businesses in the Hung Yen Electronics and Refrigeration Association provide the market with thousands of high-quality products, connecting with many prestigious brands, and having attractive incentive policies for consumers. Trade promotion not only helps us increase revenue but also promotes the spirit of cooperation and sharing among businesses in the province."

Over the years, trade and investment promotion activities have always received attention and direction from the Provincial Party Committee, Provincial People's Committee and departments and branches. In 2024, the province organized an investment promotion seminar in Germany for the first time, marking an important step in the international integration process. In the same year, the province organized dozens of conferences and trade promotion fairs with diverse topics such as: Agricultural products, local specialties, consumer goods, high-tech products... In particular, the province has chaired and successfully organized many international cooperation programs, typically: Working program with Pakistani enterprises, promoting trade cooperation with Japan and a series of investment promotion activities in Europe. These activities not only open the door to integration but also help businesses in the province expand their markets, gradually participating more deeply in the global supply chain.

Product quality inspection at Hung Yen Plastic Joint Stock Company.

The Provincial Business Association has promoted its role as a bridge, organizing for businesses to participate in more than 40 trade and investment promotion conferences organized by ministries, branches, the Vietnam Chamber of Commerce and Industry (VCCI) and provinces and cities... Many large-scale events have left their mark such as: Investment - trade and tourism promotion conference; exchange and connection conference between Hung Yen with major provinces, cities and Hanoi capital with more than 30 product display booths; a series of events celebrating the 20th anniversary of the establishment of the Provincial Business Association with 35 booths introducing typical products; the 15th forum "Cooperation - Linkage and Business Development in the Northern Region"... Through these activities, many cooperation contracts and trade agreements have been formed, helping businesses find partners, expand distribution channels, and promote products effectively. Along with that, the province is making efforts to maintain and improve the competitiveness index, create an open investment environment, encourage start-ups and support the development of small and medium enterprises.

In the current integration trend, trade promotion is not only a support activity, but also a long-term development strategy to help the province's enterprises expand their markets, improve production capacity and affirm their position. With the right orientation and the support of authorities at all levels, the province is gradually becoming a dynamic trade and service center of the Northern Delta region, contributing to promoting sustainable economic growth, bringing the Hung Yen brand further on the economic map of Vietnam and the world.

Vi Ngoan

Source: https://baohungyen.vn/xuc-tien-thuong-mai-trong-doanh-nghiep-3187528.html