Zalo consolidates its leading position in messaging platform, increases AI investment

In 2024, Zalo recorded impressive growth milestones as well as important contributions to the information technology market in particular and the socio-economic development of Vietnam in general.

According to the We Are Social 2025 report, Vietnam's information technology market recorded impressive growth when 78.8% of the population used the Internet and 75.2% participated in social networks, far exceeding the global average of 63.9%.

Contributing to Vietnam’s digital growth, Zalo continues to maintain its position as the leading communication tool in Vietnam with nearly 78 million regular users. The platform also leads in usage rate (85%) according to the latest report by Decision Lab. Notably, about 20% of Zalo users are using the platform’s artificial intelligence (AI)-related features every month.

2024 is a turning point for Zalo from providing high-quality value-added services to users. This not only enhances user experience with many premium features, but also helps the application diversify its revenue sources and grow sustainably.

In the context of digital transformation becoming a key driving force of the economy , Zalo has met the urgent needs of businesses and partners with a comprehensive solution package, including Zalo Official Account (OA) and Zalo Mini App. These solutions not only optimize business operations, but also open the door to effective customer access. By the end of 2024, Zalo recorded more than 13 million users regularly using Mini App with a total of 3,465 Zalo Mini Apps in operation.

In parallel, Zalo Official Account (Zalo OA) acts as a “digital bridge” between businesses, users and the government. With Zalo OA, businesses can set up “official” accounts to interact directly, build appropriate customer care and marketing programs, thereby increasing engagement with consumers. In 2024, Zalo will have about 251,000 business packages paying monthly for OA services.

With a consistent AI orientation, Zalo continuously invests in new technology, focusing on developing and researching AI technology, as well as developing innovative and highly applicable AI application products to serve the market. Currently, AI plays a key role in Zalo's strategy to develop a diverse digital ecosystem.

Over the past 8 years, Zalo has conducted research and mastered technology with 4 separate labs instead of using available foreign technology. The current achievements are many features integrated into the application to serve a variety of users from young people to the elderly such as converting text to speech messages (Text to speech), converting voice messages to text (Voice to text), composing text from voice (Dictation), translating text messages (Translation).

By successfully training a large language model under limited conditions of investment, infrastructure, and equipment, Zalo has made Vietnam one of three countries in Southeast Asia to have its own LLM. The model currently has the same capacity as GPT-4 on the VMLU scale for from-scratch models.

During its operation, Zalo has actively demonstrated its social responsibility, deserving to be the national application of Vietnamese people. Zalo has become a key driving force in promoting the digital transformation of public administration in Vietnam. By the end of 2024, Zalo had 17,273 Zalo OA (Official Zalo Accounts) belonging to state agencies and public utilities (health,education , etc.), serving more than 40 million followers in 63 provinces and cities, supporting people to look up information, carry out administrative procedures and interact with the government.

For many years, Zalo has always played a proactive role in community activities. Notably, during the super typhoon Yagi in September 2024, Zalo supported sending more than 143 million messages updating information and instructions on storm and flood prevention. Zalo also quickly activated the Zalo SOS feature, helping people in provinces affected by the storm update their personal status. In just 10 days, Zalo SOS recorded about 1 million people updating their safety status, 151,000 people connecting for support and 87,000 emergency contacts.

In particular, with the determination of the Party and Government in shaping and promoting the era of technological development of the country, demonstrated through Resolution 57-NQ/TW (Breakthrough in the development of Science, Technology, Innovation and National Digital Transformation) and Decree 147/2024/ND-CP (Creating a transparent, safe and responsible social network space), Zalo is actively affirming its pioneering role, making an important contribution to the promotion of digital transformation and digital economy in Vietnam.

Entering 2025, Zalo commits to implementing Resolution 57 and the National Digital Transformation Program, continuing to master AI technology, upgrading services for users and accompanying Vietnamese people in the digital age.

To learn more about Zalo's development in 2024, readers can refer to VNG's 2024 annual report here.

Source: https://znews.vn/zalo-cung-co-vi-tri-dan-dau-nen-tang-nhan-tin-tang-cuong-dau-tu-ai-post1551403.html