On September 27, at the National Convention Center, the Vietnam Tourism Association (VITA) in collaboration with the Vietnam MICE Club (VMC) organized the opening ceremony of the 2024 MICE tourism business connection event called: MICE EXPO 2024.
MICE EXPO 2024 aims to promote the development of MICE tourism commensurate with the potential and strengths of Vietnam tourism, contributing to the rapid and sustainable development of Vietnam tourism. At the same time, MICE EXPO 2024 also creates a forum for exchanging visions, assessing opportunities and challenges to develop MICE tourism in Vietnam in a professional, effective and sustainable direction, associated with the green transformation and digital transformation orientation of Vietnam tourism.
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| Delegates attending the event. (Photo: PT) |
MICE EXPO 2024 is an event organized by VMC following the success of 2023 with a scale 4 times larger and many rich activities between sellers and buyers.
With a scale of 500 participating businesses connecting business and 800 delegates attending, MICE EXPO 2024 will create a good opportunity for businesses to introduce and promote products and together identify trends, build action plans for the coming time as well as "Positioning Vietnam's MICE tourism brand on the world MICE tourism map".
This year's MICE EXPO 2024 event is even more meaningful as it is held on September 27 - World Tourism Day with the message sent by the United Nations Tourism Organization (UNT) to member countries: Tourism and Peace .
Speaking at the opening of the event, Chairman of the Vietnam Tourism Association Vu The Binh emphasized that after the COVID-19 pandemic, a series of tourism types have developed remarkably, becoming a bright spot of Vietnam tourism, including MICE tourism - a type of tourism that combines meetings, seminars, conferences, awards and exhibitions of businesses, companies, and corporations for their staff, employees and partners.
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| Chairman of Vietnam Tourism Association Vu The Binh speaks at the event. (Photo: PT) |
According to Mr. Vu The Binh, after COVID-19, MICE has grown strongly, expanded and connected with activities of discovery, relaxation, product creation, enhanced competitiveness, promoted, promoted brands, and become an important type of tourism. In addition to serving the interests of the tourism industry, through providing a variety of services for large and high-cost groups of visitors, MICE also has a positive impact on many other economic sectors.
MICE EXPO 2024 has many outstanding activities. Notably, the trade promotion activity - Business Matching B2B took place on September 27 with the meeting of 150 sellers (sellers) including hotels, cruise ships, destinations, event venues, golf courses, event equipment suppliers, gifts, land tour companies and other organizations and 500 buyers (buyers) representing travel companies, event companies, media companies and other organizations will meet together to discuss products, form large buying groups and sign cooperation contracts...
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| Signing a cooperation agreement at the event to connect MICE tourism. (Photo: PT) |
The Vietnam MICE Tourism Development Forum, organized by the Vietnam Tourism Association in collaboration with the Institute for Tourism Development Research on the afternoon of September 27, attracted about 200 - 300 delegates, including representatives of state management agencies, the Institute for Tourism Development Research, MICE tourism experts, tourism business leaders as well as destination management agencies, media agencies, etc. At the forum, delegates exchanged and discussed solutions to promote the development of MICE tourism in Vietnam, through 3 main topic groups, including: Assessing the role of MICE tourism; Developing MICE tourism destinations; Developing MICE tourism services.
In addition, the survey, product development and combination activities of the VMC Golf Cup 2024 are expected to be held in 2 days to survey locations in Hanoi and its vicinity, build unique, high-end products, and create trends in the coming time. In particular, the 2nd VMC Golf Cup will be organized in conjunction with the Fam group to create sports tourism products combined with competitions. This is also a product that is creating trends in the market. The event will take place over two days, September 28-29 in Ha Long.
Source: https://dangcongsan.vn/kinh-te/500-doanh-nghiep-tham-gia-mice-expo-2024-679044.html
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