The San Jose, California-based company says it will be the beginning of an “invasion” of AI technology into programs and applications for professional creators.
Programs like OpenAI's Dall-E have gained public attention by converting text prompts into images, but they have yet to be widely used by large corporations due to legal concerns surrounding the data used to train the systems.
Adobe has sought to address those concerns with a core technology system called “Firefly” — a platform built specifically with copyrighted image data that the company says can be legally used commercially.
The company that owns Photoshop tested Firefly for six weeks on a standalone website, before announcing it would be bringing AI features based on the platform to its most popular photo editing software.
A new feature called “Generative Fill” allows users to replace an original image with computer-generated content based on a text prompt. For example, a flower can be “magically” transformed into a field of flowers with a mountain range in the background.
Ely Greenfield, CTO of digital media at Adobe, said the idea behind the tool is not to replace graphic artists, but to help them quickly create new images from ideas. Previously, graphic designers had to spend hours searching through archives of images and combining them by hand.
“This tool speeds up production work significantly,” Ely asserts.
(According to Reuters)
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