"Beauty and Quality" lights up a 29-year journey of convenience
Under the brilliant lights of Ho Guom Theater, the Gala "Beauty & Quality", an event within the framework of ROXMei 2025 marking the special anniversary of ROX Group's 29th anniversary, opened with all the pride, emotion and expectations for a new journey.
The entire audience looked back at a colorful ROXMei 2025 season with exciting sports , cultural, brand promotion, and community activities across the Group's branch offices. All clearly depicted the spirit of "Beauty and Quality" - two values representing the ROX brand identity chosen as the highlight in 2025.
Sharing at the event, Ms. Nguyen Thi Nguyet Huong, Chairwoman of the Board of Directors of ROX Group emphasized: "Beauty and Quality have helped to more specifically define the values of "convenience" - values that help make life better - the ultimate and most important goal that the Group is aiming for".
At the age of 29, ROX Group has reached far with its own internal capacity, courage and desire to constantly innovate to become better and more beautiful every day. From an export manufacturing enterprise, ROX has developed into a multi-industry investment group, present throughout the country and is gradually reaching out to the world .
That journey is built on a solid cultural foundation with three core values: Self-integrity, Proactive responsibility, and Ultimate efficiency. In which, each ROX employee is an ambassador spreading the beauty of kindness and the quality of professionalism to every land the Group passes through.
Age 29 is a pivotal milestone, creating a solid momentum for ROX to enter age 30, more mature, stronger and with greater aspirations.
The journey to welcome the 30th anniversary of ROX Group "Thuan ich" was also officially launched in the Gala night. The whole auditorium seemed to explode with the shouts of "ROX" from hundreds of staff, before the proud melody of ROX, the Group's traditional song, resounded.
The Group's leaders expressed their expectations for a new journey, where each member will continue to nurture the spirit of innovation, enthusiasm and belief to build a more beautiful, humane and quality Group every day.
Brand and music harmony
The special highlight that made the "Beauty & Quality" Gala night unforgettable was the concert program with a grand scale rarely seen in internal corporate events.
Under the guidance of conductor Tran Nhat Minh, artistic director People's Artist Bui Cong Duy and general director Tran Hai Dang, nearly 100 artists together created an emotional musical journey, imbued with humanity and integration. The performance also featured famous artists such as Soprano Dao To Loan and Tenor Nguyen Truong Linh, two singers who have performed for heads of state, along with other talents such as singers Nguyen Thi Ha My, Nguyen Khac Hoa and Pham Van Trang, drummer Truong Thi Thu Ha and flute artist Le Thu Huong.
The Gala opened with the energetic concert "Tieng Trong Khai Trieu" by artist Thu Ha and the Trong Dong group, as an affirmation of a new beginning. Next were Vietnamese songs imbued with poetry and love for the homeland such as "Mot Vong Viet Nam", "Tinh Yeu Cua Bien", "Thang Ca Song Lo", "Gio Long Bon Phuong", or "Rang Rot Viet Nam". All were delicately arranged, bringing an artistic experience imbued with identity.
The stage continued to light up as the timeless melodies of world classical music resounded, such as: Fiddle faddle; Ah mes amis; Heia, Heia in den Bergen; Di quella pira; Thunder and Lightning Polka; Nessun dorma and O Sole Mio. Each performance was a journey through cultures, demonstrating the harmonious combination of top artistic quality and the spirit of integration of ROX Group.
“Music connects us to the core values of ROX Group, where the beauty of art meets the quality of professionalism. And that is what made the Gala night beautiful and quality, inspiring the start of a smooth journey to welcome the Group's upcoming 30th birthday," shared Ms. Nguyen Ngoc Anh, an officer and employee of the Group.
Choosing music as a way to convey brand identity, ROX Group has created a space for each employee to explore their inner depths, nurture empathy and learn to listen to themselves. This helps them connect naturally with the values the Group pursues. In addition, ROX Group also accompanies the Hanoi Symphony Orchestra to spread humanistic values, foster community aesthetic values, support young talents and bring the quintessence of world music closer to Vietnamese audiences.
The "Beautiful & Quality" Gala ended with brilliant echoes of music, emotions and brand pride. That was when the ROX Group collective lived beautifully - spread love, share human values; lived quality with the spirit of innovation and constant breakthrough. The 29-year milestone has passed with many remarkable achievements, opening a new journey towards a favorable age of 30. A journey in which each person will continue to maintain positive energy, together writing the next chapter of ROX with aspirations, courage and sustainable values.
Source: https://cand.com.vn/Tieu-diem-van-hoa/an-tuong-tu-gala-roxmei-dep-va-chat-cua-rox-group-i771830/
Comment (0)