The company also stated that prescription lenses for the Vision Pro cost $149 and the device will have 256GB of storage.

This wearable device, priced at around $3,500, is Apple's answer to Meta's Quest product. Apple introduced this cutting-edge hardware at its 2023 Worldwide Developers Conference.

107251332 1685995822958 headset.jpg
Customers in the US can pre-order the Apple Vision Pro starting January 19th.

“The era of space computing has arrived,” Apple CEO Tim Cook said in the company’s press release. The wearable device is equipped with the M2 chip – an Apple-developed processor currently used in the company’s computers.

Vision Pro is Apple's first new product category since the Apple Watch launched in 2015. However, analysts and experts don't expect this headset to generate significant revenue right from the start.

UBS predicts Vision Pro's revenue could be around $1.4 billion, a "relatively insignificant" figure compared to total revenue.

Many companies have made efforts to promote the concept of virtual reality over the years, but so far, none have succeeded in widely popularizing it among consumers or business clients.

Vision Pro will run on the VisionOS operating system, along with an input system that allows users to control the device using their eyes, hands, and voice.

Apple says several office and creative applications will be compatible with Vision Pro, including Microsoft Office and Salesforce's Slack.

With this new product, Apple aims to change how consumers experience gaming and video content. Users will be able to watch videos from Apple TV+ and many other platforms on a virtual reality screen that feels "100 feet wide."

(According to CNBC)

Apple could face a serious antitrust lawsuit in the US. According to the New York Times, the US Department of Justice is in the "final stages" of an investigation into Apple, which could soon lead to an antitrust lawsuit.