Bac Lieu promotes the development of OCOP products

NDO - Bac Lieu has strengths and potential for agricultural development, especially rice cultivation, aquaculture, fishing, seafood processing, salt making... After nearly 7 years of implementing the program of each commune having at least 1 OCOP product, currently, Bac Lieu province is promoting the development and improvement of OCOP products, in order to diversify and meet the requirements of the new period.

The government and relevant agencies in Bac Lieu always pay attention and regularly organize fairs to introduce 4-star OCOP standard products inside and outside the province. (Photo: TRONG DUY)

According to Director of the Department of Agriculture and Rural Development of Bac Lieu, Luu Hoang Ly, currently, the whole province has 132 OCOP products , of which 33 products are ranked 4 stars and 99 products are ranked 3 stars. Most of the OCOP products of Bac Lieu province are famous local specialties for a long time, typically dried shrimp, pork roll, pork sausage, tendon sausage, refined salt, grain salt, pepper salt, chili salt, shrimp salt, frozen whole whiteleg shrimp, frozen steamed/boiled whole whiteleg shrimp, pre-processed and dried bird's nest, etc.

Many OCOP products of Bac Lieu participate in Fairs and are known by many domestic and foreign customers. (Photo: TRONG DUY)

Also according to the Department of Agriculture and Rural Development of Bac Lieu, since participating in OCOP, businesses and households have been supported by functional agencies to introduce, advertise, and promote products through forms such as fairs, conferences connecting supply and demand, etc. Thanks to the active support of the local government and functional sectors, especially the agricultural and industrial sectors, many OCOP products of businesses and households in the province are known by many consumers, chosen to buy as gifts during holidays. With increased consumer purchasing power, sales establishments have also increased their sources of raw materials for processing to supply the market in a timely manner.

Comrade Huynh Chi Nguyen, Vice Chairman of Bac Lieu Provincial People's Committee (second from right) visits the province's OCOP products.

Mr. Nguyen Ngoc Sen, a business that has been selling Son Ha brand pork roll products for over 45 years in Bac Lieu province, said that Son Ha brand pork roll, tendon roll, fried roll (specializing in producing pork roll, pork and beef ingredients) and some other products processed from seafood (shrimp, fish) have been granted a 4-star OCOP product certificate by the People's Committee of Bac Lieu province. At the same time, the products were granted certificates by the central ministries and functional agencies for 3 products: pork roll, tendon roll, and Son Ha fried sausage (Bac Lieu) meeting HACCP (ie meeting export standards to the US market and some other "difficult" markets)... Mr. Sen said that since the products of pork roll, tendon roll, and Son Ha fried sausage were recognized as 3 stars, then 4 stars, until now, these traditional products of his family have regularly participated in fairs and OCOP product booths in provinces and cities across the country to contribute to promoting the nearly 50-year-old traditional products of his family and Bac Lieu locality in the period of opening and integration.

Bac Lieu province's leaders always pay great attention to and encourage businesses and households to produce goods that meet 4-star OCOP standards. (Photo: TRONG DUY)

In particular, Son Ha pork roll is the first unit in Bac Lieu to be recognized as a 4-star OCOP product and meet HACCP standards, bringing specific and practical benefits to businesses and households; at the same time contributing to promoting the strong development of Bac Lieu province's agricultural and aquatic products at home and abroad... Ms. Vo Thi Hong Thoai, former Deputy Head of the National Assembly Delegation of Bac Lieu province (retired), is currently the owner of a facility specializing in the production and processing of fish sauce with the brand name "Thien Phu fish sauce" belonging to Vu Vo Bac Lieu Company, the facility is located at the estuary of Ganh Hao town, Dong Hai district (Bac Lieu) shared: Since Thien Phu fish sauce products were recognized as 4-star OCOP products, the company's Thien Phu fish sauce products have been sold more strongly in the market than before. In particular, with the support of the provincial government and functional departments in promoting, agricultural products of many businesses and households in the province in general, and Thien Phu fish sauce products in particular, are widely consumed, including reputable supermarkets and "difficult markets". Thanks to that, businesses and households with 3-star and 4-star OCOP products are consuming more and more, and business opportunities are clearly developing...

Bac Lieu salt products have long been famous at home and abroad. The Ministry of Agriculture and Rural Development in collaboration with Bac Lieu province is preparing to organize the first Vietnam Salt Festival in Bac Lieu, to honor and preserve the Vietnamese salt industry.

Comrade Dang Minh Phap, Head of the Department of Rural Development of Bac Lieu province, said: In the past few years, especially from 2020 to present, the provincial government and the Department of Agriculture have paid great attention to and focused on developing OCOP products. In order to make consumers aware of OCOP products, Bac Lieu province has implemented many promotional and trade promotion activities such as creating conditions for OCOP entities to participate in provincial fairs; regional, national and international fairs. Bac Lieu province has actively built and formed separate OCOP product distribution chains, promoted supply-demand connection activities; at the same time, promoted links with e-commerce platforms of provinces and cities to strengthen the promotion and introduction of key products and characteristics of the locality.

Thien Phu fish sauce (Bac Lieu) is an OCOP product recognized as meeting 4-star standards.

However, the OCOP program of Bac Lieu province still has many limitations and has not really met the requirements. To bring the OCOP Bac Lieu brand further, the local government and functional agencies need to continue to make greater efforts. The province needs to have support policies and mobilize investment resources to create quality OCOP products, bringing high economic value for sustainable development. "To remove difficulties, obstacles and limitations and weaknesses, localities, departments and branches in the province need to further promote the promotion and trade promotion of OCOP products through organizing provincial fairs, participating in regional, national and international fairs... Only then will the implementation of the OCOP program truly go into depth, bring about efficiency and have sustainable value...", Chairman of the People's Committee of Bac Lieu province Pham Van Thieu clearly stated.

Nhandan.vn

Source: https://nhandan.vn/bac-lieu-day-manh-phat-trien-cac-san-pham-ocop-post845559.html