Selling snacks, "Eating with Mrs. Tuyet" has sales of more than 21 billion VND per month?

(Dan Tri) - "Eating with Mrs. Tuyet" ranked 4th in the top 10 grocery brands with the highest sales in the past 6 months. On average, each month, the products of this brand bring in more than 21 billion VND.

The first half of the year online retail market report and third quarter forecast just released by the smart data platform Metric.vn revealed the first half of the year sales of a number of brands and shops on e-commerce platforms.

In the grocery - food industry, Ensure - a nutritional milk brand recorded the highest sales in the industry with 471.48 billion VND, an increase of 1.9% over the same period in 2024. Next are domestic milk brands Vinamilk and TH true Milk with sales of 348.77 billion VND (up 54.8%) and 160.69 billion VND (up 82.6%), respectively.

Notably, the snack brand An Cung Ba Tuyet recorded a growth rate of 309.7% compared to the same period in 2024. The brand's sales after 6 months reached 130.85 billion VND on the TikTok Shop and Shopee platforms. Thus, on average, An Cung Ba Tuyet earns more than 21 billion VND per month.

Not only that, Trung Nguyen and Nescafe brands are also among the 10 brands with the highest sales in the past 6 months. Trung Nguyen brand products brought in sales of 78.15 billion VND; Nescafe also achieved sales of 65.51 billion VND on e-commerce platforms.

In addition, products under the Hang Du Muc brand also achieved sales of 61.99 billion VND in the first 6 months of the year, although the brand owner - Ms. Nguyen Thi Thai Hang (aka Hang Du Muc) was involved in many scandals and was prosecuted for producing counterfeit goods and deceiving customers in early April.

5 grocery brands with the highest sales in the first 6 months of the year (Photo: Metric).

Regarding the e-commerce market in the past 6 months, according to the report, total sales reached VND 202,300 billion, up 41.52% over the same period in 2024 with 1,923 million products sold, up 25.44% over the same period.

Of which, TikTok Shop recorded a 69% sales growth, increasing its market share from 29% to 39%. Meanwhile, Shopee recorded a slight growth of 16% but still held a market share of 58%. In contrast, Lazada and Tiki lost 48% and 63% of their sales compared to the same period last year. Lazada currently holds only 3% of the market share.

A notable trend during this period was the growth of cheap imported goods on Shopee. Specifically, this product group accounted for 6% of total sales on the entire platform, achieving a revenue growth rate of 6.61%. Specifically, in total, more than 164 million cheap imported products were consumed on Shopee in 6 months, with an average value of each product reaching about 45,625 VND.

In the past 6 months, more than 80,000 shops left the game compared to the same period and a decrease of more than 55,000 shops compared to the second half of 2024. According to Metric, this trend shows the increasingly fierce elimination in e-commerce, when the market is focusing on large sellers with the ability to maintain stable orders.

Source: https://dantri.com.vn/kinh-doanh/ban-do-an-vat-an-cung-ba-tuyet-co-doanh-so-hon-21-ty-dong-moi-thang-20250724144625290.htm