Journalism contributes to developing corporate culture in the new era

Towards the 100th anniversary of Vietnam Revolutionary Press Day (June 21, 1925 - June 21, 2025), on the morning of June 5 in Hanoi, the Press Department, Culture Newspaper (Ministry of Culture, Sports and Tourism) in collaboration with the Hanoi Association of Small and Medium Enterprises (HANOISME) organized a workshop with the theme: "Press accompanies the building and development of corporate culture in the new era".

The workshop was attended by more than 300 delegates, including leaders of departments, ministries and branches; leaders of press agencies, businesses; experts, researchers and professional social organizations.

The workshop aims to deploy and implement Resolution No. 68-NQ/TW of the Politburo on private economic development, which identifies the private economy as one of the most important driving forces of the national economy.

Press accompanies businesses

Affirming the importance of corporate culture in socio-economic development, Deputy Minister of Culture, Sports and Tourism Ho An Phong said that Resolution No. 68-NQ/TW emphasized that "the private economy is one of the most important driving forces of the national economy", and emphasized the importance of building a healthy, transparent and sustainable business environment. This is also one of the four important pillars for national development.

Deputy Minister of Culture, Sports and Tourism Ho An Phong speaks at the workshop. Photo: Tran Huan

Mr. Ho An Phong highly appreciated the role of enterprises in bringing the country into a "new era" to develop and catch up with advanced countries in the world. To develop enterprises sustainably and creatively in the new era, enterprises must pay attention to corporate culture. Corporate culture is understood as the attitude and working style of leaders and employees; a friendly, professional, healthy working environment; timely training and reward activities of enterprises.

“Thanks to corporate culture, the unit will create solidarity, build a strong collective, reduce internal conflicts, and create sympathy with customers and investors. On the path to developing corporate culture, the press plays an important role. The press is not only a communication tool, crisis resolution, community connection but also a bridge to tell the business's own story, bringing the business brand closer to the public", said Mr. Ho An Phong.

Editor-in-Chief of Culture Newspaper Nguyen Anh Vu speaks. Photo: Tran Huan

Further emphasizing the role of the press in building corporate culture, Editor-in-Chief of Culture Newspaper Nguyen Anh Vu also affirmed: With the mission of being the voice of the times, a bridge between the State, businesses and society, the press not only reports and reflects, but also plays a role in creating, orienting, and guiding awareness and action.
“In the era of digital transformation, deep integration and strong globalization, the press has more opportunities and responsibilities to accompany businesses in building and developing corporate culture towards humanity, integrity, responsibility and innovation,” Mr. Nguyen Anh Vu shared.

Need for information cooperation strategy

At the workshop, in addition to affirming the role of the press in building and developing corporate culture, delegates and experts also pointed out the difficulties, challenges and opportunities for the press and businesses in the era of technology explosion.

Editor-in-Chief of Hanoi Moi Newspaper Nguyen Minh Duc talks about creating relationships between the press and businesses in the new era. Photo: Tran Huan

Journalist Nguyen Minh Duc – Editor-in-Chief of Hanoi Moi Newspaper – analyzed: The press acts as a bridge between businesses and customers, investors and partners, and is also a channel to convey information about policies, markets and business trends. In return, businesses provide a rich source of information and are the subject of press coverage, while also providing financial support through advertising and media cooperation.

In the context of fierce competition, businesses are forced to build a professional media culture to proactively provide official information; promptly respond to media crises in the online environment. The press needs to understand the characteristics of businesses, accompany in spreading core values ​​and business ethics, instead of just "investigating and reflecting negativity".

Faced with the pressure of information competition in the digital age, journalist Nguyen Minh Duc said: the press and businesses need to cooperate to build a comprehensive digital communication strategy; apply technology to measure communication effectiveness; jointly develop multi-platform content - from print newspapers, online newspapers to TikTok, YouTube, fanpages, private applications...

“The press plays a role in guiding, verifying, and enhancing the value of corporate culture. In the cooperative relationship between the press and businesses, trust plays a key role, and at the same time, new approaches are needed to meet the requirements of the new era,” said journalist Nguyen Minh Duc.

Editor-in-Chief of Economic and Urban Newspaper Nguyen Thanh Loi speaks. Photo: Tran Huan

Sharing this view, journalist Nguyen Thanh Loi - Editor-in-Chief of Economic and Urban Newspaper - said: Media and businesses create a "sustainable triangle" in the era of integration. Therefore, businesses need to proactively cooperate with the press, build a professional media team, provide transparent information and invest in internal communication campaigns. For press agencies, it is necessary to maintain objectivity, humanity, not one-way information; at the same time, promote the role of social criticism in shaping a healthy business culture.

“Enterprises need to seriously invest in cultural communication strategies. Press agencies need to improve the quality of content, especially in the economic and business sectors; develop a set of corporate communication ethics standards, and train internal communication teams to deeply understand the cultural values ​​of the organization.”

Concluding the workshop, Vice President of the Hanoi Association of Small and Medium Enterprises Mac Quoc Anh proposed: In the coming time, it is necessary to build a close cooperative relationship between the press and businesses to spread the values ​​of corporate culture more strongly; establish a two-way cooperative relationship between the press and businesses based on trust, transparency and responsibility.

Vice President of the Hanoi Association of Small and Medium Enterprises Mac Quoc Anh proposed a solution for long-term cooperation between the press and businesses. Photo: Tran Huan

The press needs to innovate its content towards in-depth information, honest reflection, avoiding getting bogged down in purely promotional articles. The forms of expression need to be diverse, attractive, using modern technology to create creative press products, suitable for public tastes in the digital age.

“In the new context, the press needs to continue to innovate, pioneer in spreading ethical values, corporate cultural standards, accompany private enterprises on the path to affirming their position, contributing to bringing Vietnam's economy to the regional and world level,” Mr. Mac Quoc Anh suggested.

Source: https://hanoimoi.vn/bao-chi-gop-phan-phat-trien-van-hoa-doanh-nghiep-trong-ky-nguyen-moi-704590.html