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BIDV launches campaign 'Proud of Vietnam - Connecting millions of journeys'

On April 13, 2025, BIDV launched a pair of special edition cards and the promotion program "68 years of BIDV: Proud of Vietnam - Connecting millions of journeys".

VietNamNetVietNamNet15/04/2025

This program not only brings modern and convenient service experiences but also gives customers special attractive incentives with a total value of up to more than 10 billion VND.

The launching ceremony was held at Ben Thanh Metro Station, Ho Chi Minh City - a symbol of a dynamic, modern city rich in cultural identity, demonstrating the spirit of sustainable development that BIDV always accompanies the country. The event was attended by leaders of BIDV Bank, representatives of Mastercard - BIDV's strategic partner in developing card products, representatives of Ho Chi Minh City Metro and customers.

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Representatives of BIDV, Mastercard and Metro kickoff launched the campaign and BIDV 68 card set

Speaking at the event, Ms. Pham Phuong Lan - Deputy Head of BIDV Retail Banking Division shared: “BIDV 68 card is not only a means of payment but also a symbol of Prosperity, representing Luck - Fortune, carrying the mark of the Thang Long Dragon flying high to develop with Vietnam in the era of national development. BIDV 68 card has convenient payment features and brings customers many attractive incentives, especially incentives with strong local "character" to help customers and tourists explore Ho Chi Minh City in particular and Vietnam in general with many values ​​​​of rich cultural identity".

68 Years BIDV: Proud of Vietnam - Connecting millions of journeys

After 68 years of establishment and development, BIDV is a long-standing financial institution with the largest total assets in Vietnam. The campaign "68 years of BIDV: Proud of Vietnam - Connecting millions of journeys" is an opportunity for BIDV to express gratitude to customers and partners, while affirming its commitment to providing modern financial products and optimizing customer experience. This program not only brings outstanding incentives but also an opportunity for customers to participate in the journey of connection and sustainable development, together with BIDV to create long-term values ​​in the future.

When registering and using BIDV's financial services such as Cards, SmartBanking, Beautiful Account Numbers, Savings..., customers will have the opportunity to receive valuable gifts with a total incentive of up to more than 10 billion VND: Free unlimited trips on Metro Ben Thanh - Suoi Tien, Saigon River Water Bus and visit Ho Chi Minh City Museum; Free card opening, annual fee and 1 million VND++ refund along with a series of attractive discount vouchers at brands such as Highlands Coffee, Traveloka, ShopeeFood... when spending with BIDV cards.

Promotions for customers when opening and using BIDV SmartBanking application; A series of shocking discount deals of only 68,000 VND for travel and booking services; Open a beautiful account number "68" from only 6,800 VND; Receive attractive gifts when customers transact at the counter; Participate in lucky draw to win attractive tours with a total prize value of 168 million VND...

BIDV 68 Card - Special edition, limited quantity

With a unique design depicting the Thang Long Dragon flying high, BIDV 68 Card represents prosperous development, arousing national pride and aspirations. The product was launched to celebrate the 50th anniversary of the Liberation of the South - National Reunification, further highlighting the symbolic value and national spirit.

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BIDV 68 Special Card Version, proudly connecting millions of journeys with Vietnam

The card not only meets the need for smart and safe payment, but is also a "passport" that takes customers to explore the Country - People - Localities of Vietnam nationwide, with the starting point being the vibrant Ho Chi Minh City, where heritage - modernity - multi-regional culture intersect. At the same time, customers who own this special card line can experience a smart, dynamic lifestyle, with many values ​​that exceed expectations.


From now until June 30, 2025, customers only need to swipe their BIDV Mastercard (international debit card and international credit card) to get unlimited free rides on Metro Line 1 Ben Thanh - Suoi Tien; free visits to Ho Chi Minh City Museum; free water bus on the Saigon River.

For detailed information about BIDV's 68-year campaign and BIDV 68 card line and promotional programs, visit: https://bidv.com.vn/bidv68/ or contact hotline 24/7: 1900 9247.

Source: https://vietnamnet.vn/bidv-ra-mat-chien-dich-tu-hao-cung-viet-nam-ket-noi-trieu-hanh-trinh-2391341.html


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