CEO Tim Cook hints at new products

Tim Cook has never been more excited about Apple's product roadmap than he is now, revealing many new devices that will be launched in the near future.

Tim Cook gives employees a pep talk. Photo: Bloomberg .

Apple CEO hinted at new devices coming soon, calling this the most exciting period in the company's product development history.

In early August, CEO Tim Cook held a meeting with all Apple employees, in which he shared his personal feelings about what is being developed inside the world's third-largest technology corporation. According to Bloomberg author Mark Gurman, the meeting revolved around many topics, including the development of artificial intelligence (AI) and the progress of upgrading Siri, the virtual assistant that is considered slow compared to competitors.

However, the focus of attention came from Tim Cook's cryptic statements about upcoming products.

“I have never been more excited and energized. The product line that I can’t even talk about. It’s amazing, guys. Some of it you’ll see soon, some of it will come later, but there’s a lot to look forward to,” the Apple CEO told employees.

Tim Cook is also known for his motivational and promotional statements. However, this announcement is considered to be far beyond the usual message he shares in internal programs.

Since joining Apple in 1998, Cook has seen and helped bring to market most of the company’s iconic products, including the iPod, iPhone, iPad, and Apple Watch. So his assertion of “unprecedented” enthusiasm for the current product roadmap has caught the attention of observers.

In addition to regular updates to the iPhone, iPad, MacBook, and AirPods, Apple appears to be working on new devices like Apple Glasses, a type of augmented reality glasses, and a new range of smart home products. The company is also pushing to integrate AI into its operating systems and hardware devices.

In a context where Apple has been constantly questioned about its AI strategy, Cook's affirmative statements can be seen as an effort to re-emphasize its traditional strengths, in which product design and development are the factors that help Apple lead the market.

Source: https://znews.vn/ceo-tim-cook-up-mo-ve-san-pham-moi-post1574386.html