New journey of Vietluxtour Travel: Choosing quality as competitive advantage

After announcing the Vietluxtour Travel brand identity with a new logo and slogan, Vietluxtour Travel Joint Stock Company, whose English name is Vietluxtour Travel Joint Stock Company, also announced the location of its main office and shared a new business strategy to meet the diverse needs of customers in the context of increasingly growing e-commerce.

Developing the brand to reach international level

Accordingly, Vietluxtour aims to focus on the domestic and foreign tourism market, mid-range and high-end, with the goal of developing the brand internationally, bringing tourists unique tourism products imbued with Vietnamese cultural identity. The company will increase the coverage of the Vietluxtour brand on a more global scale with digital marketing and e-commerce activities. Promote business on tourism e-commerce platforms, approach and serve customers on a more comprehensive e-commerce platform.

Vietluxtour city tour group

In 2023, it is predicted that the demand for personal travel will still focus on services in the mid-range and high-end segments with relaxation and resort tourism, focusing on physical and mental health care activities. MICE tourism continues to upgrade product quality, requiring higher professionalism, experience and tour organization capacity of businesses so that conference and seminar tourism activities can demonstrate their role as an indispensable part of business activities of enterprises.

Group of guests organized by Vietluxtour

One noteworthy information is that tourists tend to balance between good price and service quality to have quality travel itineraries, meeting the need to relax, improve physical and mental health through these relaxing activities. With that trend, Vietluxtour predicts that in the near future, Vietnamese tourists in the retail and corporate markets will spend a certain annual budget on quality tourism activities to contribute to balancing life, helping tourists achieve other values ​​in their work and family plans.

Group of guests organized by Vietluxtour

With the strength of experience and capacity of professional staff, Vietluxtour will continue to upgrade MICE tourism products, package tours and customized designs for all 3 markets: domestic, outbound and inbound. At the same time, Vietluxtour will exploit the high-end tourism market more deeply with unique resort tourism products, different in service quality and destination...

Average 30% growth in visitors per year

With this new step, Vietluxtour still firmly chooses quality as a sustainable competitive advantage, focusing on the main activities of MICE tourism; Domestic and international tours; Event organization; Air ticket agency and Transportation center. Vietluxtour will continue to promote its strengths in terms of experienced staff, unique and quality products, attentive customer care services... which have been trusted by tourists and accompanied the company for many years.

Vietluxtour cooperates with District 1 People's Committee (HCMC) to design and organize District 1 tours.

Specifically, Vietluxtour's business strategy this year will focus on improving new product lines for all three markets: outbound, domestic and inbound after COVID-19. In particular, strengthening the outbound market with unique products on routes to Europe, the US, South Africa, Australia, etc. Particularly for the inbound market - which was the key market of Vietluxtour Travel before the pandemic, in addition to target markets such as Europe, the US, Southeast Asia, Vietluxtour will increase marketing and business expansion to markets in Northeast Asia, South America, etc.

Mr. Nguyen Viet Hung - Chairman of the Board of Directors of Vietluxtour Travel - shared: "The renewal of the Vietluxtour brand does not change the core values, reputation and capacity of the company with the public in general and tourists in particular. Vietluxtour is a new step for the business to effectively adapt to the development trend of e-commerce and the changing needs of customers. The company expects that Vietluxtour, with the continuation of current values, combined with a new vision and orientation, will continue to affirm its position as a leading tourism brand in the industry and in the minds of customers as before".

Vietluxtour organizes Heritage Connection Tour by antique car

To maintain and create more competitive advantages in the market, Vietluxtour has carried out many research activities, improved management activities, built a streamlined, professional apparatus, and effectively applied technology to marketing and sales activities to be able to approach and serve customers effectively in the trend of e-commerce. The company continues its digitalization strategy in its organization, management, and business activities to adapt to the constantly developing technology trends and the changing needs of tourists after the pandemic.

Tours organized by Vietluxtour

"Strengthening research and development (R&D) activities for MICE tour products to bring technology into products, effectively applying the features of seminars, events, teambuilding activities... into business activities of enterprises. Vietluxtour's business goal is to increase the number of visitors by an average of 30% per year, and increase revenue and profit by 20%-25% per year" - Vietluxtour's leaders believe.

With a team of nearly 300 professional and experienced employees, the company has a system of offices, branches and agents nationwide. The company has strengths in travel services in all three domestic, outbound and inbound tourism markets, and has won many prestigious awards in the industry.

In the new strategy, the company announced the location of its main office to meet the diverse needs of its customers.

Address: 231 Nguyen Thi Minh Khai, Nguyen Cu Trinh Ward, District 1, HCMC.

Hotline: 1900 0055.

Website: www.vietluxtour.com

Fanpage: https://www.facebook.com/lhvietluxtour

Source: https://nld.com.vn/du-lich-xanh/chang-duong-moi-cua-lu-hanh-vietluxtour-chon-chat-luong-lam-loi-the-canh-tranh-20230308172525603.htm