Le Van Hai - owner of the Tiktok account "Gia Dinh Hai Sen" - was prosecuted for trading in counterfeit food products - Photo: Ninh Binh Police
As reported by Tuoi Tre Online , the Ninh Binh Provincial Police Department has issued a decision to initiate a criminal case and prosecute Le Van Hai to investigate the crime of "trading in counterfeit food products" as prescribed in Clause 1, Article 193 of the 2015 Penal Code.
From everyday videos to the online sales "empire" of "Hai Sen Family"
Le Van Hai (born in 1995) is the owner of the TikTok channel "Gia Dinh Hai Sen", a famous social media account with 2.6 million followers.
In addition, Hai also manages the Facebook page "Hai Sen Vlog" with more than 2.3 million followers and the YouTube channel of the same name "Gia Dinh Hai Sen" attracting more than 2.6 million subscribers. "Gia Dinh Hai Sen" also has a store on Shopee.
When it was first established, the channel managed by Le Van Hai and his wife mainly posted videos recording the family's daily life. The everyday situations between husband, wife and children were shown on the videos in a close, simple way, creating sympathy with viewers.
Taking advantage of the large number of interactions, Hai gradually shifted to online business, turning social networks into a product promotion platform. Accordingly, in parallel with entertainment videos, "Hai Sen Family" regularly posts clips introducing and selling products, mainly cosmetics and functional foods.
Notably, many products carry Hai's own brand name such as: Hai Sen underarm and foot deodorant spray, Hai Sen hair removal cream, Hai Sen exfoliant, Hai Be delicious syrup...
Products on the e-commerce platform of Hai Sen Family have been removed.
Not only stopping at social networking platforms, "Gia Dinh Hai Sen" products are also widely sold on e-commerce platforms such as Shopee. Prices range from over 60,000 VND to about 200,000 VND/product. Some items have sold up to tens of thousands of orders.
Currently, the shopping cart on TikTok of "Gia Dinh Hai Sen" has been removed, while the sales website haibe.vn is also inaccessible. However, traces of this brand's business are still present on the e-commerce platform.
Hai contributed capital to open Hai Be Company Limited, revealing huge income
Arrested along with Le Van Hai, was Tran Dai Phuc - director of Hai Be Company Limited. According to data from the Ninh Binh Business Registration Office, Hai Be Company was established in March 2022, headquartered in Thanh Tay village, Van Phu commune, Nho Quan district.
The main business of this enterprise is the trading of functional foods. The initial charter capital of Hai Be Company was 1 billion VND, of which Le Van Hai contributed 50%, the rest was Tran Dai Phuc. Phuc (born in 1990) is the legal representative and director of the company.
According to statistics from SocialBlade, the estimated monthly revenue from the YouTube channel "Gia Dinh Hai Sen" ranges from 13,000 USD to 213,000 USD, equivalent to about 330 million to more than 5 billion VND.
But keep in mind, this is an estimate based on SocialBlade's analysis of views and RPM (a metric that represents how much you earn for every 1,000 video views) .
Actual earnings may be lower or higher, depending on factors such as viewership, geography, content, ad frequency, etc. In addition, there are additional costs such as video production, platform discounts, promotion, personnel, etc.
However, it can be seen that Hai's income has increased quite clearly when the number of products sold according to statistics on the e-commerce platform is quite large.
On his personal social media platforms, Hai has also shared many images showing the achievements after his time as a TikToker and doing online business. For example, at the end of 2023, Hai Sen and his wife showed off receiving the white Mercedes GLC 300, and at the beginning of 2024, this family continued to buy another Lexus...
According to the Ninh Binh Provincial Police Department, from 2024 to present, Hai and a number of individuals have sold more than 800,000 products, of which "Hai Be Delicious Syrup" alone has sold over 100,000 boxes of products.
The results of the appraisal of the quality indicators of "Hai Be Delicious Syrup", the authorities discovered that the substances including vitamin A, calcium, vitamin C (the main substances that create the product's effects) only reached less than 70% compared to the announcement, according to the provisions of Decree No. 98/2020 of the Government , the health protection food "Hai Be Delicious Syrup" is counterfeit.
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Source: https://tuoitre.vn/chu-kenh-tiktok-gia-dinh-hai-sen-hang-trieu-luot-follow-tiet-lo-thu-nhap-khung-20250617111137332.htm
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