Focus on management and development of certification marks

Not managing and promoting advantages well

A certification mark is a mark that the owner of the mark allows other organizations and individuals to use on their goods and services to certify the characteristics of origin, raw materials, production methods, service provision methods, quality, accuracy, safety or other characteristics of the product. The whole province has 8 certification marks including: Van huong my tuu Viet Yen; Pomelo grapefruit, Hiep Hoa black plum; Yen The hill chicken, tea, late ripe longan; Son Dong vermicelli; Lang Giang pineapple. In mid-March, the inspection team of the Department of Science and Technology coordinated to inspect the management, use and development of certification marks for all the above products. This shows that, besides the certification marks that are strictly managed and the products are increasingly creating a buzz, there are still some localities and production entities that are not really interested in this work.

Huong Son Clean Pineapple Cooperative (Lang Giang) produces dried pineapple and pineapple tea.

In 2021, the Intellectual Property Office granted a certification trademark for the product Van Huong My Tuu Viet Yen. The People's Committee of the district (old), now the People's Committee of the town, assigned a specialized unit to advise and carry out the management, use and development of the trademark. Due to changes in the management unit, the staff in charge when transferring from the district to the town and merging a number of units, the handover and record keeping were not careful and scientific, so the trademark registration certificate (original) was lost. In addition, the town has not fully issued a number of related decisions such as: Granting and revoking certification trademarks; using stamps, labels, packaging; monitoring books... This makes the legality of the trademark not guaranteed.

The whole province has 8 certified brands including: Van huong my tuu Viet Yen; Pomelo grapefruit, black plum Hiep Hoa; Yen The hill chicken, tea, late ripe longan; Son Dong vermicelli, Lang Giang pineapple. In 2025, the province registered to build 3 certified brands: Hiep Hoa safe pork, Yen The deer antlers, Tan Yen bamboo shoots.

Regarding the Son Dong vermicelli brand, as of September 2024, the trademark registration certificate has expired and the district has not yet proposed an extension. On the other hand, the production and trading of this product is facing many difficulties. In 2015, the District People's Committee assigned the Tien Ly Vermicelli Cooperative (Yen Dinh commune) to manage and use the trademark. The cooperative planted about 4.5 hectares of cassia as raw materials for vermicelli production, invested in machinery and initially achieved economic efficiency. However, production was only concentrated at the end of the year, profits gradually decreased, so in 2018, the cooperative temporarily suspended operations. In 2020, the Son Dong District People's Committee continued to assign the Thinh Vuong Tuan Dao General Service Cooperative (Tuan Dao commune) to manage and use the trademark.

Mr. Trinh Duy Cuong, Director of the Cooperative said: “The area for growing arrowroot is currently only 2 hectares and there is no plan for expansion. Each year, the Cooperative produces and consumes more than 1 ton of vermicelli, this number is still modest, not meeting market demand while the brand already exists”. In the past, Son Dong district has not had many policies to encourage the expansion of the area for growing arrowroot. To be granted a trademark certificate, related organizations and individuals spend a lot of time, effort and money, so if they do not maintain and develop well, it will cause great waste.

Maintain regular checkups

Certified labels help create prestige for products, promote consumption, and increase people's income. Realizing this, in recent years, the agricultural sector and the industry and trade sector have paid attention to coordinating and implementing many policies to promote production development, prioritizing key, typical products with recognized labels; supporting trade promotion and market expansion. Localities with certified labels have gradually overcome difficulties, improved management, and developed labels.

Experience in developing the Lang Giang pineapple brand shows that there must be strong attention and involvement from authorities at all levels and active participation from producers. Specifically, after being protected by the certification mark (May 2024), the district assigned specialized staff to properly manage related records; propagate and raise awareness for organizations and individuals using the mark to clearly understand the meaning, rights and responsibilities. In order to compensate for the area of ​​pineapple that is likely to be recovered to create land funds for implementing State projects, in 2025, the district assigned the People's Committee of Huong Son commune to expand nearly 20 hectares of pineapple in Dong Thuy, Dong Tam, Quynh, Tien Son villages, increasing the total pineapple area in the district to nearly 150 hectares.

Ms. Vu Thi Phuong, Chairwoman of Huong Son Commune Farmers' Association, said that in addition to fresh pineapple, the locality is also interested in supporting the processing of freeze-dried pineapple and pineapple tea to increase the value of the product. Huong Son Clean Pineapple Cooperative is the core unit implementing this content. On average, each month, the Cooperative dries 1 ton of fresh pineapple, producing nearly 100 kg of freeze-dried pineapple at a selling price of 400,000 VND/kg. The locality and each individual participating in production also pay attention to promoting, introducing and promoting consumption. Thanks to that, fresh pineapple products are consumed well, have good prices, and processed pineapples are consumed as soon as they are produced. Yen The district is interested in developing the brand of hill chicken, late-ripening longan, and tea through investing in developing specialized production areas; investing in infrastructure for production; organizing festivals to promote the consumption of hill chicken... to expand the market.

Regarding the poor management, use and development of some certification marks, Mr. Nguyen Phuc Thuong, Deputy Director of the Department of Science and Technology, said that the Department has requested the People's Committee of Viet Yen town to review and promptly issue additional documents that are missing or lost; the People's Committee of Son Dong district to review the conditions for developing vermicelli products; if they meet the requirements, they will quickly complete the extension dossier. At the same time, it is recommended that localities with certification marks maintain periodic inspections at least twice a year at units using the marks; apply digital technology in monitoring and tracing the origin of products. In the coming time, the Department of Science and Technology will continue to coordinate in organizing training courses and seminars on this content for businesses and cooperatives; advise and issue strict sanctions for violations.

 

Article and photos: Mac Yen

Source: https://baobacgiang.vn/chu-trong-quan-ly-phat-trien-nhan-hieu-chung-nhan-postid415226.bbg