Vietnamese coffee chain opens 6 stores in India

Vietnamese coffee brand Three O'Clock officially entered India with the simultaneous opening of three stores on November 8, through an international franchise.

Vietnam's Commercial Counselor in India, Mr. Bui Trung Thuong and Ms. Nguyen Phi Van, Chairman of Go Global Holdings, cut the ribbon to inaugurate the Three O'Clock store at AIPL Joy Central.

Three Three O'Clock stores have just opened in India, located in three bustling commercial centers in Gurugram city, including Elan Epic Mall, AIPL Joy Central, AIPL Business Club. These are complex projects, combining Grade A offices, retail with entertainment and cuisine ; located in strategic locations in this city.

Gurugram is a major financial, industrial and IT hub, located about 30km from the capital New Delhi. It is also home to India's leading medical tourism and luxury tourism industries.

According to the plan, the franchisee, FranGlobal Company, will also open three other stores in November and December as a way to create a special mark for the Vietnamese brand in the billion-people market.

Specifically, in November, FranGlobal and its franchise partner will open the fourth and fifth branches of Three O'Clock in two major shopping malls in Gurugram, respectively.

By early December, the brand continued to open a sixth store at Airia Mall, expanding its presence in the Indian market.

Mr. Gaurav Marya - Chairman of FranGlobal Company, representative of the exclusive franchisee in the Indian market - said that with about 65% of the population under 35 years old, India is a potential market for international franchise brands.

Despite being a traditional tea market, young Indians are increasingly embracing coffee culture.

“We are looking forward to making a mark as an international brand and embarking on a rapid expansion plan with the expectation of reaching 300 branches in the next five years. We have also signed a sub-franchisee, preparing to open in Gujarat and Hyderabad in early 2026,” said Gaurav Marya.

Sharing more at the opening event, Ms. Nguyen Phi Van - President of the Vietnam Franchise and Licensing Network - said that although it is just a small business, the story of Three O'Clock will be a historical milestone for the Vietnamese franchise industry, demonstrating the ability to export Vietnamese models and brands to the world , not just stopping at exporting raw materials.

"The next two years will mark the maturity and strong development of many other Vietnamese franchise brands, even if their starting point is only micro, small or medium-sized enterprises," Ms. Van expects.

India is the first market in the Indian subcontinent where FranGlobal partner opens stores after the franchise agreement signed with Teatime in early 2025. In particular, FranGlobal will develop stores in the Indian subcontinent including 4 markets: India, Nepal, Sri Lanka and Bangladesh with a commitment to develop at least 100 branches within 10 years.

Indian consumers welcome coffee brands from Vietnam - Photo: PV

The Indian subcontinent is one of the most promising emerging market regions with a population of over 1.9 billion people, of which 50% are under the age of 25. With 1.4 billion people, India is the largest market in the region and is currently the 5th largest in the world by GDP value, and the 3rd largest globally if calculated by GDP at purchasing power parity.

Truong Linh

Source: https://tuoitre.vn/chuoi-ca-phe-viet-mo-6-cua-hang-tai-an-do-20251109160401219.htm