Finding more directions for Vietnamese coffee to enter Canada

Vietnam has been exporting coffee to Canada for many years with a turnover value increasing by 300%, up to 40 million USD after the two sides signed the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). However, we have not yet entered the top 10 largest coffee exporting countries in this market, with a market share of only about 2%, not commensurate with the position of Vietnamese coffee.

Vietnamese coffee products at the event.

During the recent trade promotion and meeting with overseas Vietnamese businesses in Toronto by the Vietnam Coffee Association delegation, we seem to have found another way to boost export growth to the area. That is connecting with overseas Vietnamese businesses with similar cultures, while adjusting products to suit market demand to take full advantage of Canada's reduced imports from the United States due to trade disputes.

Sharing with VNA reporters in Canada, President of the Canadian Coffee Association Robert Carter said that the Canadian market in general is showing a trend of using quality or high-end coffee products.

He said that Vietnam is a country that produces valuable coffee and the trade promotion team is doing a great job in accessing the market. There are many innovative products from Vietnam that can be seen at the event, in which the quality factor is highly appreciated.

According to him, it is important to help Canadians recognize and understand the quality aspect of Vietnamese coffee through certifications, transparency in the supply chain and innovation in products.

The Vietnamese coffee products brought to Canada this time are considered to have many innovations and creativity in both quality and design, which Canadians are eagerly looking for. In general, young consumers in this country when learning about coffee, they often look for creative products or more special products. This seems to be creating opportunities for Vietnamese coffee when entering this market.

Director of Canadian Ginseng Vita Company Eric Tran revealed that young people in Canada feel that Vietnamese coffee is something very special, unlike other types. That is the brand "Vietnamese Coffee".

Eric Tran attended the event to learn more about Vietnam's coffee exports and also to introduce the product "Vietnamese Gingseng Coffee", a combination of Canadian ginseng and Vietnamese coffee.

The Vietnamese franchise group Accencis was also very interested in the event when it sent representative Ann Duong to learn about and connect with Vietnamese partners. According to Ann Duong, Canada does not produce coffee, but Canadians love to drink coffee. They always want to have good and stable quality coffee products, so the group wants to find relationships with Vietnamese partners who can bring good quality coffee products to the Canadian market.

Vietnam's creative coffee products attract customers' attention at the event.

The scale of coffee consumption in the Canadian market is considered very large, ranking 3rd globally in terms of average coffee consumption per capita. Every year, Canada imports up to 225,000 tons of coffee and the coffee consumption market in restaurants and cafes alone reaches nearly 4 billion dollars. With trade promotions like this one, Vietnamese coffee is likely to achieve a higher ranking among Canada's trading partners.

Commercial Counselor of the Vietnamese Embassy in Canada Tran Thu Quynh told reporters that this was the first time the Vietnamese Trade Office in Canada had organized a dialogue event with overseas Vietnamese businesses and received a very strong response from the community.

Ms. Quynh assessed the event as very successful because both domestic and overseas Vietnamese businesses share the same love for the coffee industry and the country. They wish to join hands to build a Vietnamese coffee brand not only in Canada but also globally.

Vice President of the Vietnam Coffee and Cocoa Association Do Ha Nam said that the meeting between the two sides was very useful because through it, the trade promotion delegation also understood more about the market's needs and overcame limitations to be able to accompany each other in the future.

The trade promotion event of the Vietnam Coffee and Cocoa Association and the meeting between domestic coffee exporting enterprises and overseas Vietnamese enterprises in Canada have ended, but it will open a new direction, a future of cooperation between the Vietnamese community at home and abroad. The solidarity and togetherness will become an advantage to bring Vietnamese coffee exports further and succeed in the Canadian market.

Source: https://baotintuc.vn/kinh-te/tim-ra-them-huong-di-cho-ca-phe-viet-nam-vao-canada-20251022073101422.htm