Digital transformation enhances OCOP products

Members of Nam Vu Clean Agriculture Cooperative participate in livestream sales on Tiktok.

Change your mindset

Established about 4 years ago, Phu Dien High-tech and Organic Agriculture Cooperative (An Phu commune) quickly affirmed its position thanks to its different direction. This is a combination of high-tech agriculture and digital transformation. Baby cucumber is the first product of the cooperative grown in modern greenhouses and net houses, helping to control pests and ensure consistent productivity and quality. With a yield of about 10 tons/0.17 ha per crop, cultivated 3-4 crops/year, the product has been recognized as 3-star OCOP in 2022. Currently, baby cucumbers are stably consumed in many provinces and cities such as Hanoi , Bac Ninh, Quang Ninh... with a selling price of 20,000 - 25,000 VND/kg. In addition, the cooperative's Korean milk grape product has also achieved 3-star OCOP certification and has been positively received by consumers.

Realizing the role of digital technology in brand promotion, the cooperative proactively built its own website and promoted product introduction on social networking platforms such as Facebook and Zalo. During the harvest season, the cooperative's product images are regularly introduced and updated on social networks, thereby spreading widely and reaching many young customers - potential consumers of the digital age.

Many businesses with OCOP products in Hai Phong are also strongly keeping up with the digitalization trend. Typically, Quang Hai Company Limited (Cat Hai special zone) currently has 16 products that meet 4-star OCOP standards. On average, each year, the business brings about 900,000 liters of fish sauce to the market. From 2022, the business will promote its products on social networking platforms, while expanding its sales channels through e-commerce platforms such as Shopee and Lazada. The unit also builds many sales videos on the Tiktok platform, reaching many consumers. According to the business representative, thanks to digital transformation, reaching customers is easier and more widespread. Consumers not only know about products through traditional images at fairs or stores and supermarkets, but can also interact directly, give feedback and give suggestions to businesses through online channels. This approach helps Quang Hai Company Limited to promote its brand, promptly grasp market needs, and optimize business operations.

Another example is the Nam Vu Clean Agriculture Cooperative (Ha Nam commune). Taking advantage of the rich guava growing area, the cooperative invested billions of dong in machinery systems and processing lines to produce guava bud tea. The product meets 3-star OCOP standards and is being consumed in many supermarkets and retail stores. But what is more remarkable is the way farmers here promote their products. Instead of depending on traders or traditional distribution channels, cooperative members learn how to livestream sales on Facebook, TikTok... With just a few "touches", customers from all over can buy guava bud tea, fresh guava or other agricultural products. This method not only helps the cooperative expand its consumption market, but also significantly reduces intermediary costs, increasing profits for farmers. This is a vivid demonstration of the spirit of "digital farmers" - those who know how to apply technology to master the market, instead of being passive in the supply chain. Ms. Luong Thi Cuc, representative of Nam Vu Clean Agriculture Cooperative, said: "On average, each month the cooperative supplies the market with 5,000 - 6,000 boxes of guava bud tea, of which 90% of the orders are from social networks."

Expanding connectivity

In order to support businesses and cooperatives in seizing opportunities in the digital age, in August 2025, the Department of Industry and Trade coordinated with the Center for E-commerce and Digital Technology Development (Department of E-commerce and Digital Economy, Ministry of Industry and Trade) to organize a training conference on "Business skills on digital platforms, brand development and image building for OCOP products".

At the conference, Deputy Director of the Department of Industry and Trade Vu Thi Kim Phuong emphasized: “Equipping knowledge and skills on e-commerce, digital marketing and online branding plays an important role in improving the competitiveness of local businesses and households. Hai Phong currently has many typical agricultural, aquatic and rural industrial products, of which many OCOP products are known to consumers nationwide."

According to the Department of Agriculture and Environment, up to now, Hai Phong has 855 products.
OCOP products. Of which, 647 products are still valid (8 5-star products, 171 4-star products, 468 3-star products). OCOP products focus on product groups such as agricultural products, food, technological food (confectionery), local specialties, traditional handicrafts and tourism services. When applying digital transformation in production and consumption, these products are not limited by geographical space. Through online platforms, businesses, cooperatives, and business households can position their brands, expand distribution channels, and even connect local products with the tourism industry and international trade.

Digital transformation in the OCOP field is no longer a distant concept, but has been present in many farms, cooperatives and enterprises in Hai Phong. With the support of the government, the initiative of establishments and enterprises and the creativity of farmers, each OCOP product not only bears the mark of the homeland, but also contains the spirit of the digital age.

HUYEN TRANG

Source: https://baohaiphong.vn/chuyen-doi-so-nang-tam-san-pham-ocop-524847.html