Movement, adaptation, and integration

Exporting businesses are proactively reshaping their production and business strategies and embracing digital transformation. This allows them to quickly access international markets and improve the productivity and quality of their exports.

Production activities at My Phuong Food Co., Ltd. Photo: HUU ANH

Choose the right path.

Recently, Danang Rubber Joint Stock Company (DRC) has focused on producing and exporting radial tires instead of bias tires. DRC has increased the capacity of its radial tire factory to approximately 1.2 million products per year, with the expectation of expanding its market share in the United States from 1.3% in 2024 to 2.1% in 2029, while maintaining a stable 7.5% in the Brazilian market.

Although DRC only entered the radial tire segment for passenger cars (PCR) in 2023, it has already recorded positive results, achieving gross profit break-even in Q2/2025. With projected sales growth averaging 30.7% per year from 2025 to 2029, PCR could become a new turning point for the company.

“Thanks to optimized production costs and a capacity expansion strategy, DRC’s radial tires have risen to enhance their competitiveness in the international market, targeting major foreign markets such as the United States and Brazil. This is both a great opportunity and a significant challenge, as the global playing field requires not only low prices but also scale, technology, and brand recognition,” said Mr. Le Hoang Khanh Nhut, General Director of DRC.

This November marks the peak export season for Huong Que Production - Processing - Import & Export Trading Company Limited (Hoa Khanh Ward). The company currently exports to 12 European and American countries with a planned output of over 15,000 products, a 20% increase compared to previous months. The main export products are shoe and sandal insoles, accounting for 40% of the company's total output.

Mr. Nguyen Xuan Son, the company's director, said that in addition to support from the city, the business is proactively implementing solutions to ensure sustainable exports.

Accordingly, the company focuses on training a team of employees with in-depth expertise in export management, foreign languages, understanding of the local culture, and thorough knowledge of policies, technical barriers, and tariffs. At the same time, it aims to improve and maintain product quality and uphold the core values ​​of the business.

Businesses are also actively integrating cultural elements, as each country has its own consumer culture and domestic tastes. They are leveraging various sales channels, such as selling on cross-border e-commerce platforms and working with trade attachés abroad.

Adapting to the new context

Hoa Tho Textile and Garment Corporation aims for a revenue of VND 5,050 billion and a pre-tax profit of VND 350 billion in 2025. Export turnover is targeted to grow by 3%, reaching USD 255 million. The corporation's major markets currently are the United States, Europe, and Japan.

Production activities at Hoa Tho Textile and Garment Corporation. Photo: MINH LE

In the final months of the year, businesses are focusing on boosting marketing efforts, maximizing equipment efficiency and labor productivity, improving quality, and enhancing production and business performance, especially in factories with remaining growth potential.

According to business representatives, demand and prices are expected to increase slightly in the fourth quarter of 2025 due to the peak season and imports from China and South Korea. Domestic fabric orders have increased significantly to meet export garment needs, leading to higher demand and prices for yarn, textiles, and dyeing.

During this period, businesses also faced many fluctuations, such as the US market anticipating rising consumer prices, leading to reduced purchasing power for clothing, slower and fewer orders; and the European and Japanese markets anticipating reduced production orders for spring 2026, with stricter requirements for green products and environmental certifications.

At the same time, the supply of unskilled labor in the Central region continues to fluctuate due to the attraction and competition from high-tech industries, real estate, and tourism services. Simultaneously, the increase in the regional minimum wage from January 1, 2026, according to the new roadmap, will raise labor costs, requiring textile and garment businesses to be more proactive in improving welfare policies, skills training, and automation to stabilize their workforce.

After three years of targeting the international market, My Phuong Food Co., Ltd. (Hoa Khanh Ward) has now exported its products to more than 10 countries, including China, South Korea, Japan, and the United States. Its daily production capacity is approximately 3 tons of products, with up to 50% of that output destined for export.

Ms. Mai Thi Y Nhi, co-founder of My Phuong Food Co., Ltd., said that the company started participating in cross-border e-commerce channels three months ago. This is a great opportunity, opening a new path to access the international market. However, the company still faces many difficulties such as: needing personnel to operate the platform, proficiency in foreign languages, and investment in images, content, and advertising.

“We chose to start with the Alibaba platform because we received support from the Trade Promotion Department ( Ministry of Industry and Trade ) and received thorough training, starting from the most basic things like rewriting product descriptions and building brand image to respond to customers according to international standards. We consider this a long-term export branding channel, not just for ‘quick deals.’ But to go the distance, we must invest systematically and in-depth, doing things correctly and sufficiently. This is the sustainable path for Vietnamese businesses to enter the world with their true value,” Ms. Nhi shared.

Source: https://baodanang.vn/chuyen-dong-thich-ung-va-hoi-nhap-3310114.html