Opportunities for replanting coffee trees.

A few years ago, coffee prices fell below 40,000 VND/kg, causing coffee farmers to cut down their crops because they were no longer economically viable. Therefore, the sharp decrease in supply is the reason why coffee prices have continuously reached record highs from the beginning of 2024 until now.

A newly planted coffee garden in 2024 by a farmer in Lam San commune, Cam My district. Photo: B. Nguyen

According to the Vietnam Coffee and Cocoa Association (VICOFA), 2024 was an unprecedented year in the history of Vietnamese and world coffee, especially in terms of coffee prices. With high coffee prices, many farmers returned to investing in coffee cultivation, believing that this crop would yield high profits with a stable market.

Exports reach record highs thanks to rising prices.

In 2024, Vietnam exported 1.32 million tons of coffee, a decrease of 18.8% in volume compared to the previous year, but the value reached US$5.48 billion, an increase of 29.1%. This is the first time in the history of Vietnam's coffee industry that coffee export revenue has exceeded US$5 billion per year. Coffee has become the third agricultural product to achieve export revenue exceeding US$5 billion, after fruits and vegetables and rice.

In many provinces, the large number of coffee growers has led to a surge in the price of coffee seedlings. Specifically, before the Lunar New Year in 2025, the price of a seedling was nearly 3,000 VND, but now it has increased to over 10,000 VND per plant. Grafted seedlings, which grow faster and yield more harvests, are selling for 25,000-30,000 VND per plant.

Coffee remains the main crop to be developed in the coming period. According to the Coffee Replanting Project for the period 2021-2025 of the Ministry of Agriculture and Environment , the goal is to replant and graft nearly 110,000 hectares of coffee nationwide, including 75,000 hectares of replanting and 32,000 hectares of grafting. The goal of increasing coffee acreage is not only focused on the Central Highlands provinces, but is also being expanded to other provinces such as Son La, Dien Bien, Quang Tri, Binh Phuoc, Dong Nai, and Ba Ria - Vung Tau.

Although Dong Nai 's coffee growing area is much smaller than many other coffee-growing provinces and cities, many businesses choose Dong Nai as a location for warehouses and factories for preliminary processing and deep processing of coffee for export. Therefore, Dong Nai has become one of the "coffee capitals" of the Southern region. In 2024, Dong Nai's coffee export turnover reached nearly 912.7 million USD, an increase of 33.13% compared to 2023, accounting for nearly 17% of Vietnam's total coffee export turnover.

Coffee plants are "on the rise".

Currently, the price of bulk coffee beans is nearly 130,000 VND/kg, while selected coffee beans reach 150,000 VND/kg. At these prices, coffee farming is highly profitable, leading many farmers to return to replanting this crop.

By the end of 2024, the total coffee growing area in the province reached 6,000 hectares, an increase of nearly 200 hectares compared to the end of 2023. Coffee production reached 15,000 tons per year. Coffee remains a key crop that the province is focusing on developing in the coming years.

Mr. Nguyen Van Quyet (residing in Xuan Bac commune, Xuan Loc district) owns 2 hectares of jackfruit trees. From 2024, he decided to cut down diseased and low-yielding jackfruit trees to intercrop them with coffee. According to Mr. Quyet: “After a period of growing fruit trees, I found that the market for fruit trees is much more unstable than that of industrial crops like coffee and pepper, which can be stored and preserved for years after harvest. Furthermore, with 2 hectares of jackfruit trees, the farmer has to spend over 200 million VND annually on fertilizer and pesticides, while caring for coffee trees only costs a few tens of millions VND per hectare.”

According to Truong Dinh Ba, Chairman of the Farmers' Association of Lam San commune (Cam My district), this area has suitable soil for growing pepper and coffee. The locality has many experienced farmers in cultivating these crops. Previously, coffee prices plummeted, resulting in no profit, so farmers cut down their coffee plants. Since last year, coffee prices have continuously increased, prompting many farmers to reinvest in coffee cultivation. Farmers are investing in new, high-quality varieties and putting in the effort to care for the plants, resulting in newly planted coffee gardens yielding high productivity and good quality.

According to Tran A Sang, Director of Tran Minh Agricultural Products Co., Ltd. (Phu Tan commune, Dinh Quan district), the company purchased over 600 tons of coffee in 2023, but this decreased by more than half in 2024. From the beginning of 2025 until now, the amount of coffee purchased has continued to be lower than the same period last year. This is due to the adverse effects of weather, causing crop failures. Especially last year's drought, which reduced many farmers' harvests by 50%. With current prices, coffee farmers are making good profits, so many are starting to replant coffee trees. However, those who plant now will not harvest for at least two more years. Therefore, even though coffee prices have slightly decreased after US President Donald Trump announced new tariff policies, it is predicted that prices will remain high in the coming period, or even continue to rise, because supply is still much lower than demand.

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Source: https://baodongnai.com.vn/kinh-te/202504/co-hoi-tai-canh-cay-ca-phe-87b2a8c/