Vietnam National Administration of Tourism will organize tourism promotion in the United States

In order to promote the image of Vietnam as a destination, boost Vietnam - US tourism cooperation, and expand connections between tourism businesses of the two countries, from November 1 to 13, Deputy Director of the Vietnam National Administration of Tourism Nguyen Thi Hoa Mai will lead a Vietnamese delegation to organize a program to introduce Vietnam tourism in three cities of Washington DC, New York, and Boston in the United States.

The Vietnamese delegation will have the participation of leading Vietnamese tourism and hotel businesses, representatives of localities and typical tourism units. With the theme "Vietnam: A World of Experiences, Exceptional Value", the event aims to introduce unique tourism products and services that suit the tastes of American tourists, while emphasizing the image of Vietnam as a safe, friendly, rich in identity and attractive destination all year round.

The program is expected to attract the participation of representatives of Vietnamese diplomatic agencies in the United States, management agencies, tourism associations, airlines, businesses, and US media agencies...

Here, the Vietnamese delegation will introduce Vietnam's outstanding destinations such as Ha Long, Ninh Binh, Hue, Hoi An, Da Nang, Nha Trang, Phu Quoc ...; tourism products suitable for the tastes of US tourists such as beach tourism, culture - heritage, golf, MICE, cuisine , health care and high-end experiences. At the same time, promote cooperation between Vietnamese tourism businesses and US partners, associations, airlines and media agencies.

Within the framework of the program, there will be various activities such as: Meeting and connecting Vietnamese - US tourism businesses (B2B); Performing traditional Vietnamese arts; Exchange party, lucky draw and media connection activities...

In recent times, the United States has always been one of the key tourist markets for Vietnam tourism. In the first 9 months of this year, the number of US visitors to Vietnam ranked 4th in the total number of international arrivals, reaching about 623 thousand arrivals, up 7.6% over the same period in 2024. In general, US visitors to Vietnam have high spending levels and long stays.

Previously, in September 2024, the Vietnam National Administration of Tourism, the Ministry of Culture, Sports and Tourism organized the Vietnam Tourism - Cinema Promotion Program in San Francisco and Los Angeles, California, USA with the theme "Vietnam - New Destination of World Cinema". Through the program, it introduced and promoted tourist destinations, potential filming locations, attracted Hollywood film studios to Vietnam to film films with great appeal, thereby creating an international media effect, promoting and attracting tourists to Vietnam.

The potential and room for growth in tourist exchange between Vietnam and the United States in the coming time is huge, especially when the two countries officially upgraded their diplomatic relations to Comprehensive Strategic Partnership in September 2023. Many US businesses have also invested in the tourism sector in Vietnam, and Vietnam Airlines has opened direct flights connecting the two countries. Therefore, through events promoting Vietnamese tourism in the United States, the tourism industry hopes to attract more US visitors to Vietnam, raising the Vietnamese tourism brand on the world tourism map.

Vietnam National Administration of Tourism

Source: https://bvhttdl.gov.vn/cuc-du-lich-quoc-gia-viet-nam-se-to-chuc-xuc-tien-du-lich-tai-hoa-ky-20251103145257615.htm