Sportswear is no longer just simple workout clothes with few options. In recent years, sports fashion brands have regularly launched new collections with colors, designs, and materials that change with each season and each year. Most of the fashion items for sports such as soccer, tennis, pickleball, badminton, etc. integrate new elements, creating comfort and ease for the wearer and suitable for many different sports. The owner of the One Price Sports store (Chau Cau ward, Phu Ly) said: Currently, the store has more than 200 models of clothing, equipment, and sports accessories for customers to choose from. On average, the store sells 20-40 products per day. In the summer, the number of customers is 2-3 times higher than in other seasons due to the high demand for sports. Sportswear is a best-selling item because the clothes will change with the trend, customers often buy 2-3 sets to wear alternately.
Market research shows that this year, the trend of sports fashion shows simplicity but sophistication. The main designs are bright, neutral colors and focus on improving, enhancing fabric quality, innovative designs but still bringing comfort to the practitioner. Ms. Dinh Hai Van (Le Hong Phong ward, Phu Ly) said: I often play pickleball, tennis, so every year I buy 5-7 sets of sports clothes to change, suitable for each sport. I often choose clothes with beautiful designs, stretchy, sweat-absorbent. For me, sports clothes are not only used for training but also express my style and personality...
One of the factors that makes sports fashion increasingly attractive is that the products not only focus on movement features but also aim at style and suitability to age tastes. Consumers can choose outfits with tight designs specifically for movement, helping to increase exercise performance, or designs that are not too loose but still ensure comfort, coolness and fashion. The fabrics commonly used are stretchy, sweat-absorbent and breathable fabrics such as polyester, spandex, etc., helping the body stay dry during movement. In the province, there are also many famous international sports fashion brands such as: Nike, Adidas, Lining, etc. Due to the high price of up to several million VND/product, these brands only attract customers with high incomes. However, sports fashion brands and products from domestic brands and production facilities still account for 70 - 80%. The owner of Phu Ly sport store (Le Hong Phong, Phu Ly) said: The store sells more than 75% domestically produced sports fashion products. With affordable prices, ranging from 200 - 700 thousand VND/set, meeting all requirements for quality and design, the purchasing power of domestic products is the priority choice of many consumers.
In addition to clothing, many stores focus on accompanying accessories as well as training equipment such as: gloves, hats, sports caps, badminton rackets, pickleball rackets, soccer balls, basketballs, table tennis, yoga mats, etc. Some stores accept shirt printing, repair, stringing badminton and tennis rackets, etc. with many attractive incentive programs to reach all customers. However, with the increasingly diverse sports market, when choosing to buy sports equipment, buyers should choose carefully to have suitable products; choose reputable stores to avoid buying fake, counterfeit, and poor quality goods.
Tran Giang
Source: https://baohanam.com.vn/kinh-te/thuong-mai-dich-vu/da-dang-thi-truong-thoi-trang-the-thao-162817.html
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