Taiwan announces tourism ambassador on Saigon River cruise

On the afternoon of November 28, on a cruise on the Saigon River, the Taiwan Tourism Bureau announced singer ISAAC as the 2025 Tourism Ambassador, hoping to inspire young Vietnamese people to explore the colorful land of Taiwan.

The Taiwan Tourism Administration (TTA) held an annual Tourism Ambassador launching event on the Dosm Elite of Saigon Cruise along the Saigon River, announcing singer-actress ISAAC as Taiwan Tourism Ambassador 2025 on the afternoon of November 28.

With great influence among young people and a positive, professional image, ISAAC is expected to inspire Vietnamese tourists to explore many new perspectives on Taiwan tourism, from nature, cuisine to indigenous culture.

ISAAC Appointed Taiwan Tourism Ambassador

PHOTO: LE NAM

Mr. Derek Chou, Director of the Taiwan Tourism Bureau Representative Office in Ho Chi Minh City, said that ISAAC is not only a beloved and professional artist in Vietnam but also has a special connection with Taiwan. The MV "I really forgot" is the product with the highest number of views on ISAAC's YouTube channel and was also filmed entirely in Taiwan.

According to the TTA representative, the number of Vietnamese tourists to Taiwan is growing steadily. In the first 9 months of 2025, the number of Vietnamese tourists to Taiwan increased by 15%, making Vietnam the second largest tourist sending market in Southeast Asia.

Taiwan's Tourism Bureau said Vietnam continues to be considered a key market in its promotional strategy, aiming to attract more tourists to access Taiwan's rich destination ecosystem.

New Taiwan tourism promotion video participated by ISAAC broadcast live on Sky 3000 - the world's largest riverside LED screen

PHOTO: LE NAM

Not only the outbound growth, the flow of Taiwanese tourists to Vietnam also made a strong breakthrough. In the first 10 months of 2025, Vietnam welcomed 17.2 million international visitors, an increase of 21.5% over the same period. Of which, Taiwan continued to hold the third position with about 1 million visitors, after China (4.3 million) and South Korea (3.6 million).

Popular destinations for Vietnamese tourists in Taiwan include Taipei 101, Ximending Walking Street, Shilin Night Market, and the National Palace Museum. Jiufen - Shifen with its sky lantern experience and Yehliu Geopark with its uniquely shaped rocks are also often included in the itinerary.

Vietnamese tourists check-in at Ximending walking street, in front of Red House Square (Ximen area, Taipei)

PHOTO: Contributor

In addition, tourists also love lands with their own unique characteristics such as peaceful Keelung Island, traditional Lukang Old Town, Pier-2 Art District (Kaohsiung) - a creative center for young people, or Taitung - a cultural space typical of the Bunun tribe.

Source: https://thanhnien.vn/dai-loan-cong-bo-dai-su-du-lich-tren-du-thuyen-song-sai-gon-185251129091526013.htm