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Posting complaints about unsold items online, can restaurant owners in Ho Chi Minh City escape closure?

Facing the risk of having to close due to lack of customers, the owner of a coffee shop in Ho Chi Minh City posted a 'cry for help' on social media and received a surprise. Will this method help the shops recover?

Báo Thanh niênBáo Thanh niên23/07/2025

Recently, the story of a coffee shop owner in Ho Chi Minh City who was on the verge of closing down, posting a heartfelt and touching plea for help on social media, has been widely shared online.

The coffee shop, which was "struggling, very slowly" according to the owner, unexpectedly received a large influx of customers, keeping the staff busy. He said that the overwhelming support moved him to tears, expressing his gratitude for the kindness of the people of Ho Chi Minh City.

Đăng bài 'than ế' lên mạng có giúp chủ quán TP.HCM thoát khỏi bờ vực đóng cửa? - Ảnh 1.

Lack of customers is a nightmare for many restaurant owners.

PHOTO: AI

The owner said they will maintain the quality of drinks and improve service even further to live up to the trust of both regular and new customers, striving to overcome this difficult period.

Besides the well wishes from netizens for the owner after receiving unexpected good news following his "plea for help," some also expressed their concerns about whether posting about poor business and asking for customer support would help businesses on the verge of closure survive and overcome difficulties.

Many restaurants and shops in Ho Chi Minh City are adopting this.

On social media platforms, some restaurants in Ho Chi Minh City also share posts complaining about slow business, and in reality, this has been somewhat effective, as some posts have gone viral, attracting more customers and encouraging them to visit and support the establishments.

For the most part, restaurants and eateries that adopt this method are newly opened establishments with few customers or long-standing establishments that are less popular and not widely known. Most recently, a Central Vietnamese-style banh xeo (Vietnamese savory pancake) restaurant in Thu Duc ward (formerly Thu Duc City), which opened not long ago, also adopted this approach.

"Sometimes I see my mother sitting there deep in thought when the restaurant is empty. It makes me feel so sad! If you like delicious Central Vietnamese food, please come and support my mother and me at the restaurant!"; "The feeling of having no customers and feeling sleepy at the same time"... these messages shared by the restaurant along with images of the empty restaurant touched the hearts of netizens.

Following the videos, the shop owner was delighted to see many customers come to support the business and expressed gratitude to all customers.

Đăng bài 'than ế' lên mạng có giúp chủ quán TP.HCM thoát khỏi bờ vực đóng cửa? - Ảnh 2.

Following their "plea for help" posts on social media, some restaurant owners were delighted to see more customers come to support them.

PHOTO: AI

According to the owner of a beef noodle soup restaurant in Ho Chi Minh City, he sympathizes with restaurants that have to post "plea for help" from customers, because he believes the restaurant has no other choice after many attempts. In addition, the owner believes this is also an effective method that doesn't cost too much.

"Sometimes you don't need to spend money on advertising or hiring KOLs to review the restaurant; just genuine feedback and a little luck can still get the restaurant known to many people through social media," he shared.

According to the owner of the popular beef noodle soup restaurant, posting a "plea for help" is only a short-term, urgent solution. Restaurants, no matter how well-known they are, will struggle to survive in the long run without delicious food, reasonable prices, and good service.

Agreeing with the above opinion, Ms. Phuong Lam (26 years old), who lives in Thu Duc ward (Ho Chi Minh City), also said that she often visits and supports restaurants that need rescuing if she happens to come across them on social media.

"If a restaurant serves delicious food and is not far from home, I'll become a regular customer and support it long-term. But if the quality isn't good, I won't go back," said the female office worker.

What are your thoughts on restaurants and food stalls posting "pleas for help" on social media? Please share them with us in the comments below.

Source: https://thanhnien.vn/dang-bai-than-e-len-mang-lieu-cac-chu-quan-o-tphcm-thoat-canh-dong-cua-185250719072634971.htm


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