Behind the strong growth of Russian tourists in Vietnam

In which, the Central region, especially Nha Trang ( Khanh Hoa province) accounts for 80% of visitors from the land of the White Birch to Vietnam.

Factors that create "impressive" numbers

Recognized as one of the most beautiful bays in the world with a peaceful city on the coast, Nha Trang is the center of Khanh Hoa - the land known as "land of agarwood, sea of bird's nest". If many years ago, tourism in Khanh Hoa in the last months of the year was considered the low season, in recent years, this concept seems to no longer exist. All year round this place is bustling with international visitors.

Russian tourists used to arrive at Tan Son Nhat and travel 4 hours to Mui Ne, but since 2013, Russian tourists have flown directly to Cam Ranh. In 2017 alone, there were more than 500,000 Russian tourists to Vietnam, nearly double the number of 5 years ago.

In absolute terms, it is like that, but in reality, Russian tourists stay for a long time, on average 12-15 nights/trip, so each Russian tourist stays 3-4 times longer than tourists from other Asian countries. Therefore, each Russian tourist coming to Vietnam brings in revenue for the tourism industry 3-4 times higher than the average spending of other tourists.

Surprisingly, the “mysterious factor” behind the strong growth of this source of visitors is the Crystal Bay Group, behind which is businessman Nguyen Duc Chi, a rather quiet but passionate person with the development of Vietnam’s tourism industry. In 2017, this group brought more than 300,000 Russian visitors out of a total of more than 500,000 Russian visitors to Nha Trang and this number is expected to increase to 360,000 visitors this year.

“The Russian tourist market is very potential with about 12 million people traveling abroad each year. Up to now, only about 500,000 people have come to Vietnam, so we can completely boost this flow of tourists if Vietnam's accommodation infrastructure can meet the demand,” said Mr. Nguyen Truong Son, Sales Director of Crystal Bay Group.

Decoding the “Crystal Bay” phenomenon

A familiar image at Cam Ranh airport now is the continuous landing and landing of charter planes, the name of the tour company - a member company of Crystal Bay Group - is not painted on the fuselage. Currently, there are 18 charter planes carrying Russian tourists of this group on direct international flights from Russia to Cam Ranh. In 2017 alone, there were 1,300 such flights taking off and landing at Cam Ranh airport.

In 2017 alone, the number of Crystal Bay tourists used 3 million rooms/nights in Nha Trang and Phan Thiet. Hundreds of tourist buses were busy carrying passengers on the routes Nha Trang - Ninh Thuan - Phan Thiet - Da Lat... Therefore, the flow of tourists from Crystal Bay contributed to increasing the room usage rate of Nha Trang to more than 75% with 3 - 5* hotels, an unbelievable number for the tourism industry when the average room usage rate in this industry is about 50 - 60%.

Choosing a different path for itself in the tourism sector, Crystal Bay Group is creating a closed ecosystem, from transporting passengers by road, waterway, air, accommodation services, resorts, entertainment, sightseeing, experiences...

With a system of 30 subsidiaries, Crystal Bay focuses on developing two main areas in the tourism industry including: services (tour company system, hotel management and exploitation company, cruise management and exploitation company...) and tourism development investment (multi-functional tourism projects in Nha Trang, Ninh Thuan, Quang Ninh; shipbuilding company, park investment and exploitation company, other trade and service companies...)

Over the years, Crystal Bay Group has been a pioneer in providing new tourism services, pursuing new trends in the world tourism industry, such as becoming an investor and manager of Ana Marina Park to organize sports and sea tourism activities, in addition to investing in developing many products in the tourism ecosystem in Ninh Thuan, Quang Ninh and other localities in the near future.

Not only Nha Trang, in the near future, Crystal Bay's foreign tourists will continue to flock to Ninh Thuan, Quang Ninh... following the idea of "One holiday, two heritage sites" built by Crystal Bay. There will continue to be domestic charter flights extending international routes to meet the travel needs of this rapidly growing tourist stream. Crystal Bay, with its steady and steady steps focusing on tourists in all development policies, will continue to contribute to the growth of the local tourism industry, making Vietnam a tourism center of Asia.

Source: https://thanhnien.vn/dang-sau-dong-khach-nga-tang-truong-manh-o-viet-nam-185793840.htm