From a telecommunications company with a nationwide network, MobiFone has transformed itself into a leading technology enterprise in Vietnam.
"MobiFone, since its inception, has carried the mission of a pioneer, wishing to bring new solutions to customers and lead the market. With that aspiration, MobiFone decided to transform itself into a technology enterprise," said a MobiFone representative.
Enterprises participate in implementing the National Strategy for developing information infrastructure, digital infrastructure, network information security, and the National Program on enhancing the independence, autonomy, and self-reliance of Vietnam's production sector by 2045 (Make in Vietnam 2045).
Conversion dynamics
The telecommunications market has undergone two innovations. The first was from analog technology to digital technology, the second was from telecommunications infrastructure to digital infrastructure, and from communications infrastructure to digital economy infrastructure (infrastructure for developing the digital economy).
"This requires telecommunications businesses in general and MobiFone in particular to position themselves, promote existing strengths and continue to develop," said a telecommunications business representative.
According to this person, the telecommunications market has entered a stormy period.
boom. Total telecommunications industry revenue in the first half of 2022 increased by 0.6% compared to the same period last year. Vietnam currently has 127 million mobile subscribers out of nearly 100 million people. Competition has pushed down prices, reducing profitability.
Users are also gradually switching to connecting via the Internet, less in the habit of sending SMS messages or making regular phone calls. Over 90% of the market share currently belongs to the three largest carriers, including MobiFone, meaning there is still room for expansion, but it is difficult to develop breakthroughs, according to a representative of MobiFone.
Globally, the fourth industrial revolution is driving the explosion of the Internet of Things, cloud computing, big data, and especially artificial intelligence. Digital technology offers many opportunities for breakthroughs in products and services, improved production processes, reduced costs, and increased efficiency.
Conversion Optimization
For MobiFone, the first and foremost factor for a smooth and successful transformation is people. Over three decades, the company has created a creative working environment, a team of professional, visionary, dynamic employees who adapt quickly to changes in technology and the market.
MobiFone representative shared: "MobiFone focuses on building platforms and tools to support employees to have more space to be creative, create a better working environment, help improve work efficiency and enhance the experience of internal customers. With the spirit of speed - innovation, each MobiFone person always promotes the core values of professionalism - efficiency as a guideline for all actions."
Staff at MobiFone. Photo: MobiFone
MobiFone also innovates its methods, optimizes its operations to achieve maximum business efficiency, applies internal technology to optimize processes, minimize costs and increase productivity. The company plans to strengthen cooperation with companies and organizations in the technology industry to understand and take advantage of new opportunities, contributing to promoting the development of Vietnam's technology industry.
In parallel, MobiFone spends a portion of its annual profits on R&D - research and development of new technologies, focusing on developing high-quality technology products and services, providing customers with effective and convenient solutions that meet market needs.
Digital transformation strategy
MobiFone is an infrastructure company. When shifting from telecommunications infrastructure to digital infrastructure (including universal broadband telecommunications infrastructure, cloud computing infrastructure and digital technology infrastructure), MobiFone aims to become one of the top three digital infrastructure companies in Vietnam.
In the context of the telecommunications market gradually becoming saturated, MobiFone has proposed a plan to "maintain telecommunications - attack new spaces". Accordingly, the group's goal until 2025 is based on 5 main pillars: Customers, Products, Technology, Operations, and Capacity.
In particular, the enterprise promotes the rapid development of new digital products and services outside of telecommunications such as digital infrastructure business, providing digital platforms, solutions - digital content, building a complete MobiFone digital ecosystem.
It is expected that new digital services will account for 27% of total revenue by 2025, such as youth brands, digital content, digital payments, digital advertising, online games, digital healthcare, cloud services, security, information safety, digital education, and IoT.
In particular, the fields of digital education and digital healthcare will tend to contribute increasingly large revenue to businesses.
MobiFone is investing heavily in new areas of mobile connectivity, enterprise IT solutions and digital services. Currently, MobiFone has built a digital ecosystem with mobiEdu digital education solutions, smart broadcasting, digital healthcare, digital finance (MobiFone Money ecosystem includes e-wallets and cryptocurrencies) and Smart Office paperless office...
"Not only meeting the needs of the majority of people, these solutions also contribute to promoting the national digital transformation process and keeping up with the global digitalization trend," said a MobiFone representative.
MobiFone is transforming itself to take the lead in technology, meeting and creating the needs of customers in the digital economy and digital life. Diverse types of services help meet increasingly diverse needs, creating platforms and tools to give customers more space to be creative.
In addition, the complete ecosystem will help save time, costs, limit negative impacts, improve operational efficiency for businesses; at the same time, bring convenience, enhance customer experience, and move towards a digital future for all individual and corporate customers of MobiFone.
MobiFone engineers install a broadcasting station in Ho Chi Minh City. Photo: MobiFone
In the coming time, MobiFone will focus on investing in developing and trading new technology platforms, exploiting technology as a service to improve the quality of life and enrich user experience.
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