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The forum focused on clarifying the key role of brand positioning strategy in enhancing competitiveness and affirming the position of Vietnamese banks in the global market. Through in-depth discussions, international experts, policy makers and bank representatives analyzed fundamental factors such as: focusing on clarifying the key role of brand positioning strategy in enhancing competitiveness; promoting systematic investment in brand building; identifying core values and effectively exploiting competitive advantages; suggesting international lessons to help Vietnamese banks orient their brand strategies systematically, sustainably and in line with the integration trend...
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| Professor John A. Quelch, one of the world's leading scholars in the field of strategic marketing and financial branding - known as the "Brand Wizard" |
In particular, the forum was honored to have the presence of Professor John A. Quelch, one of the world's leading scholars in the field of strategic marketing and financial branding - known as the "Brand Wizard" . He has held leadership positions at Harvard Business School, London Business School and China-Europe International Business School (CEIBS); currently Executive Vice President and Professor at Duke Kunshan University (China). He is the author of more than 25 books, hundreds of in-depth articles on marketing, business and more than 7 million case studies sold - ranked third in the history of Harvard Business School; Professor Quelch has been a strategic advisor to many large corporations and financial institutions in the world. At the forum, Professor Quelch shared systematic strategies to approach international markets from building positioning, brand structure to managing trust and emotional value of customers. He also suggested a suitable internationalization model for Vietnamese banking brands based on their own competitive advantages...
With strategic vision, global thinking and valuable practical experience, Professor John A. Quelch will inspire and bring breakthrough suggestions for the journey to elevate Vietnamese banking.
Also attending the Forum was Mr. Peter Verhoeven, member of the Anax Invest Board of Directors – a senior expert with over 40 years of experience in the global financial services industry. He has held leadership positions at Deutsche Bank, Citibank, Standard Chartered and managed many billion-dollar businesses in Europe, Asia, America and the Middle East. With a solid practical background, Mr. Verhoeven brings profound lessons on growth, restructuring and leading banks to international stature.
Source: https://thoibaonganhang.vn/dien-dan-dua-thuong-hieu-viet-nam-ra-the-gioi-va-goi-y-cho-he-thong-ngan-hang-163637.html
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