Nguyen Kim Electronics affirms its position with the Asian Innovation Award

VTV.vn - Two prestigious awards at the Asian Innovation Excellence Awards are both a source of pride for Nguyen Kim and a testament to the brand's strong transformation journey.

"Double" honors for nearly 3 decades of innovation

Founded as a small electronics store in 1992 and launching the first electronics supermarket in Vietnam in 1996, Nguyen Kim has been with millions of customers for nearly 30 years. Throughout its development journey, the brand has always been steadfast in its pioneering spirit and constantly innovated to bring better shopping experiences every day. At this year's awards ceremony, Nguyen Kim was honored in two categories: Innovative and creative Vietnamese brand of the year and Innovative and creative Vietnamese business model.

These two titles affirm Nguyen Kim's comprehensive transformation efforts, from a traditional model to an omnichannel platform, where every touchpoint - from stores, websites, applications, to e-commerce platforms - is seamlessly connected.

Innovate to lead - from shopping spaces to digital platforms

The year 2025 marks an important turning point in the journey to redefine the electronics experience in Vietnam. Nguyen Kim not only upgraded the appearance of the store but also pioneered with major partners such as Aqua, Toshiba, TCL, Samsung, LG, Hisense, Comfee to launch the first AI-based product display areas in the Vietnamese electronics industry - where customers can directly explore "smart living spaces" and experience technology right at the store .

On the digital platform, Nguyen Kim invests heavily in daily livestream sales, combining with KOLs and KOCs to turn product introductions into engaging and engaging entertainment content. Not only on channels in the Nguyen Kim ecosystem, the brand also accelerates on Shopee, Lazada and TikTok Shop, currently in the group of stores with the highest revenue in the Electronics & Home Appliances industry.

Not stopping at electronics centers, Nguyen Kim also brings household products and kitchen appliances closer to customers through a cooperation model with the GO! supermarket system - where millions of Vietnamese families visit to shop every day. Thanks to that, customers can touch, try and choose to buy electronic products that suit their cooking, laundry, and cleaning needs - all in one convenient, seamless and complete shopping journey.

Speaking at the award ceremony, Mr. Karim NOUI - CEO of Nguyen Kim Electronics Brand, shared: "No brand can last forever without changing. At Nguyen Kim, we change to serve customers better every day."

From the first store to today's comprehensive omnichannel platform, Nguyen Kim has proven that innovation is not just a strategy, but the brand's DNA - a commitment to constantly strive to bring a more convenient and modern life to Vietnamese people.

Source: https://vtv.vn/dien-may-nguyen-kim-khang-dinh-vi-the-voi-giai-thuong-sang-tao-chau-a-10025110814101688.htm