Through famtrip programs, Thanh Hoa has promoted strong connections with provinces and cities in the Southeast region.
Since 2022 (after tourism fully reopened after the COVID-19 pandemic), one of the outstanding steps in the province's tourism activities is actively participating in linkage clusters. Including the linkage cluster between Thanh Hoa and Ninh Binh - Nghe An provinces; the provinces of the Northwest region; the expanded Southeast region; the expanded Red River Delta... Not only stopping at signing cooperation agreements, connection activities have gradually gone into depth through building inter-provincial tours and routes, organizing joint cultural - tourism events. Along with that, state management agencies and tourism businesses of localities have shared experiences in destination management and product development suitable for each customer segment.
According to Mr. Le Xuan Thao, Chairman of the Provincial Tourism Association, the key point in Thanh Hoa's way of renewing the linkages is open thinking and practical action. "Thanh Hoa not only promotes its tourism potential and strengths, but also proactively promotes other localities in the linkage cluster. When tourists come to Thanh Hoa, there will be many sightseeing routes connecting to Ninh Binh, Nghe An, Ha Tinh or the Central provinces with favorable conditions for traffic connections for tourists to choose from. Thereby, not only increasing the length of stay, increasing the spending level of visitors, but also creating connections between localities. In addition, localities also focus on building typical products to avoid duplication and aim for effective and sustainable linkages," Mr. Thao analyzed. That shows that linkages are no longer a formality but gradually become substantive development content, in which the role of businesses, associations, and tourism communities is placed on par with the leadership of local authorities.
Another highlight in the province's innovation is the improvement of the quality of public-private partnerships in tourism development. No longer just scattered promotion programs, at tourism investment promotion conferences, local authorities not only introduce potentials, but also offer specific support mechanisms, transparent accompanying policies and strong commitments to administrative reform. Along with that, the province's enterprises have also proactively participated in promoting, promoting and fostering cooperation with domestic tourism enterprises. Thanks to that, many large-scale tourism projects have been and are being formed, creating a boost in infrastructure and services, changing the face of local tourism.
According to Mr. Bui Nghiem, Director of Go Asia Travel Company (Hanoi), Thanh Hoa is gradually affirming its position and brand in the linkage journeys. “We clearly feel the receptiveness and companionship of the government. Not only simply calling for cooperation, the locality also proactively sits down with businesses to orient product development, plan promotion, and jointly overcome difficulties. It is the receptiveness and consistency in tourism development perspective that has helped Thanh Hoa form a close relationship with large travel businesses in the Northern region, creating conditions for regional linkage products to have greater vitality and competitiveness,” Mr. Nghiem shared.
From that solid foundation, Thanh Hoa tourism is gradually affirming its position as a tourism connection center of the North Central region and further, the East-West tourism corridor. With a relatively synchronous transportation system, Thanh Hoa is becoming an important connection point between the Northern provinces and the Central - Central Highlands. This opens up great opportunities to form long-term, cross-regional tourism routes, from Hanoi - Thanh Hoa - Nghe An to key tourism destinations in the Central region, or green tourism routes from Pu Luong mountain area to the Northwestern provinces, thereby enhancing the integration capacity of local tourism.
However, some difficulties still exist in regional linkages such as: weak cooperation between enterprises, lack of common products with strong brands, infrastructure of some destinations is not synchronized, human resources are limited. In order for the cluster to develop tourism effectively and sustainably, some tourism experts believe that it is necessary to continue to promote the general coordination role of State management agencies, create a mechanism for fair benefit sharing and promote the role of the local business community.
The reshaping of tourism development clusters, with open thinking, practical actions and synchronous participation among stakeholders, is helping Thanh Hoa gradually affirm itself as an attractive destination on the Vietnam tourism map. Along with the increasingly deep integration into domestic tourism chains, Thanh Hoa is proving that: for tourism to take off, it requires not only resources, but also new, systematic, visionary ways of doing things and "if you want to go far, go together".
Article and photos: Hoai Anh
Source: https://baothanhhoa.vn/dinh-hinh-cach-lam-moi-trong-cac-cum-lien-ket-phat-trien-du-lich-256233.htm
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