Vietnam's game and application revenue breaks through 65%, leading the region

At the Google Apps Summit 2025 event held in Ho Chi Minh City, new data from AppMagic was released showing that the Vietnamese game and application industry recorded a 65% revenue increase in 2024, the strongest in the Asia- Pacific region.

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Specifically, applications and games developed by Vietnamese programmers have reached more than 6 billion downloads, of which about 5.7 billion are from international users. On average, every minute there are nearly 12,000 downloads of “Made in Vietnam” applications.

One of the platforms that contributed greatly to growth was Google Play and the Android ecosystem. Through this, Vietnamese developers have earned more than VND2,000 billion in revenue from international users, while creating about 490,000 direct and indirect jobs related to production, advertising and equipment (OEM).

Mr. Marc Woo - General Director of Google Vietnam - affirmed: "Vietnam is not only an 'emerging market', but also a global application powerhouse. Impressive export revenue... has proven the outstanding talent of the Vietnamese programming community."

In addition, artificial intelligence (AI) is identified as a pioneering driving force to help Vietnamese studios improve efficiency, reduce development time and expand internationally. At the event, Google shared 10 tips to help optimize application and game development, emphasizing the role of AI in generating and personalizing user experiences.

However, despite strong growth momentum and many opportunities opening up, some experts believe that the Vietnamese game and application industry still needs more standardization in terms of business models, product quality and intellectual property protection to maintain its advantages and grow sustainably.

Nguyen Bach

Source: https://doanhnghiepvn.vn/doanh-nhan/doanh-thu-game-va-ung-dung-viet-nam-but-pha-65-dan-dau-khu-vuc/20251113114006909