Dong Nai reports to the Ministry of Health on the progress of checking Milo milk advertising records

On May 21, a leader of the Dong Nai Province Department of Health said that the unit had just reported the progress of handling information about Milo milk advertising to the Department of Food Safety ( Ministry of Health ).

Previously, on May 15, the Department of Health of Dong Nai province coordinated with the Department of Culture, Sports and Tourism of Dong Nai province to work with a representative of Nestlé Vietnam Company Limited (An Binh ward, Bien Hoa city) regarding the advertising content of Milo milk brand products.

At the time of the meeting, the company presented two products "Nestlé Milo 3-in-1 barley drink supplement" (product self-declaration dated December 27, 2021), and "Nestlé Milo barley drink supplement" (product self-declaration dated August 10, 2022) according to the official dispatch of the Department of Food Safety, which is not related to the use of information from the Institute of Nutrition on the product label.

Working with the Department of Health of Dong Nai province, a representative of Nestlé Vietnam Company Limited confirmed that it only uses information from the Institute of Nutrition on the product label "Nestlé Milo barley milk supplement", and that the company's other products do not use information from the Institute of Nutrition.

In addition, the company provided a confirmation document from the Institute of Nutrition (January 25, 2024) regarding research evaluating the effectiveness of the product combined with physical education for primary school students, agreeing with the content: the product helps improve physical qualities after 3 months of use.

While waiting for further instructions, Nestlé Vietnam has proactively stopped all advertisements related to the Institute of Nutrition on television, digital platforms, social networks, and billboards. At the same time, the company has asked its partners to stop posting related content and is planning to change the packaging, expected to be launched next September.

According to the report of the Department of Culture, Sports and Tourism of Dong Nai province, through review since the beginning of 2025, it has received an advertisement file on a banner for the product "Nestle's Milo barley milk", with the content "Milo with A2 cool milk, buy now for your baby" by CPM Vietnam Joint Stock Company.

In January 2025, the Department of Culture, Sports and Tourism inspected and handled a large wall billboard with the content "Milo is more durable" with the phrase "clinically tested by the Institute of Nutrition" for not notifying the authorities about the advertising content.

The authorities have requested Nestlé Vietnam Co., Ltd. to review the implementation of advertising product notification in accordance with the law. In particular, it is necessary to pay attention to the signing of contracts with partner companies to carry out advertising.

In addition, the company is requested to report in writing the process since self-declaring the product "Nestlé Milo barley milk supplement" before May 22.

Source: https://dantri.com.vn/suc-khoe/dong-nai-bao-cao-bo-y-te-ve-tien-do-kiem-tra-ho-so-quang-cao-sua-milo-20250521083902999.htm