Quang Ninh tourism increases its attraction, aiming at new markets

2023 marks the vibrant return of Quang Ninh tourism . In 2023, the total number of tourists to Quang Ninh is expected to reach 15.5 million (estimated at 103% of the growth scenario).

Du khách tham quan Bình Liêu mùa hoa lau. (Nguồn: BQN)

Tourists visit Binh Lieu, Quang Ninh in reed flower season. (Source: BQN)

Domestic tourism is internal force

With the theme of the year "Improving the efficiency of investment attraction and people's quality of life", in 2023, Quang Ninh tourism determines the viewpoint and orientation "Considering domestic tourism as the internal force, the fundamental foundation for sustainable development, while taking advantage of every opportunity to recover the international tourist market".

Since then, the province has proposed many strong solutions to attract tourists, focusing on promoting activities to stimulate domestic and provincial tourism; at the same time, proactively taking advantage of every opportunity to recover the international market, adapt safely, and develop rapidly.

During the year, Quang Ninh successfully organized many tourism events that attracted the participation of a large number of domestic and international tourists.

Specifically: Ha Long Summer Carnival 2023; Quang Ninh Tourism Development Conference 2023; Quang Ninh Culinary Festival 2023; VN Express Marathon 2023; Series of activities to celebrate the 60th anniversary of the founding of Quang Ninh province on October 30 (1963-2023); Fashion show of the Miss Grand International delegation in Ha Long within the framework of the Miss Grand International contest; Hokkaido Festival in Ha Long to celebrate the 50th anniversary of the establishment of diplomatic relations between Vietnam and Japan; The 15th Vietnam - China International Trade and Tourism Fair; Ha Long Heritage Marathon...

In total, in 2023, the province organized over 130 activities, events, and programs on culture, sports, trade, and tourism. These events are associated with the cultural identities and tourism resources of each locality in the province. At the same time, 28 new tourism products were put into operation, serving tourists, creating highlights and impressions for visitors when stopping in Quang Ninh.

To increase the attractiveness of tourism, in recent times, Quang Ninh has focused on three factors: Building attractive and unique tourism products; improving service quality, ensuring a civilized and safe tourism environment; promoting, advertising, building and positioning the Ha Long - Quang Ninh tourism brand in association with national and international tourism brands.

The province also proactively exploits all opportunities, organizes connections, promotions and advertising to restore the international tourist market, especially luxury cruise tourists, Chinese and Korean tourists, etc.

For example, the pilot organization of welcoming Chinese self-driving tourist cars to Mong Cai and Ha Long. This is a potential tourism product, attracting Chinese tourists back and creating revenue for businesses, increasing revenue for local budgets.

Not only proactively welcoming Chinese tourists, Quang Ninh also develops new markets such as Muslim (Halal) and Indian tourists.

Preliminary statistics show that in the first 10 months of 2023, the total number of tourists to Quang Ninh reached nearly 14 million, with total tourism revenue reaching VND 29,140 billion. Of which, the total number of international visitors to Quang Ninh in the first 10 months of 2023 was 1,547,000.

In 2023, the total number of tourists to Quang Ninh is expected to reach 15.5 million (estimated at 103% of the growth scenario), of which international visitors are estimated at 2 million; total tourism revenue is estimated at 33,480 billion VND.

Quang Ninh develops new markets such as Muslim (Halal) and Indian tourists. (Source: Communist Party)

Focus on Northeast Asia and China markets

The province strives to attract over 16 million visitors by 2024; including 13.5 million domestic tourists and 2.5 million international tourists. By 2025, Quang Ninh tourism will enter a period of strong development, striving to welcome about 17.5 million visitors, including at least 4.5 million international visitors.

Furthermore, by 2030, Quang Ninh tourism will truly develop into a spearhead and sustainable economic sector, affirming its role as a regional and international tourism center, a leading national tourism destination, striving to welcome at least 25.5-26 million visitors, including at least 8.6-9 million international tourists; the average growth rate of tourists in the period 2025-2030 will reach 10-11%/year.

To complete the set goals, in the coming time, Quang Ninh province will continue to remove difficulties and obstacles, speed up the implementation of ongoing projects, specifically promoting investment attraction for tourism and service projects in key areas: Ha Long, Cam Pha, Uong Bi, Van Don, Mong Cai...

Along with that, we will synchronously and drastically implement solutions to promote tourism and service development, increase tourism spending and revenue; focus on strongly developing the Northeast Asian and Chinese tourist markets.

Building product and service ecosystems, linking tourism with retail, food and beverage services, restaurants - hotels, resorts and healthcare, promoting regional and intra-regional linkages in developing tourism products and services. At the same time, strengthening the connection between training institutions with businesses and the labor market in developing tourism human resources; improving the effectiveness of digital transformation in the tourism and service sectors.

According to the plan, the province will also develop and implement policies, plans and programs to attract all resources to develop modern comprehensive services to increasingly play a leading role; tourism will become a spearhead economic sector associated with sustainable marine economic development.

Ms. Nguyen Thi Hanh, Vice Chairwoman of Quang Ninh Provincial People's Committee, emphasized that the province continues to proactively implement all solutions to promote tourism. The province has specific plans to identify domestic and international markets, from which there are solutions to promote and attract investment in the tourism sector, and build attractive tourism products. In particular, the province will continue to develop policies to support businesses and individuals in borrowing capital, promoting and attracting businesses to invest in order to have many attractive products for tourists...

Source